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| Beads must. | |
| by Andrew MacGregor | |
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Sports drink makers Gatorade stick two fingers up to antiperspirants with this 90" commercial. The brand think that sweat should be celebrated, not demonised, so director Ricardo Jones crafts a brilliant film positively dripping with the stuff. Every sport that opens the floodgates is fair game here, with pole dancing joining the usual suspects like football, basketball, and running. Jones and DP Giordano Maestrelli's footage in this regard is top-notch, but they ensure the bodies take centre stage. A realistic cast with different body types suggests that the brand care little about age, gender, or ability, only that viewers stay hydrated with their products when they get a sweat on. Whatever "that muscle you can't even name" is, Gatorade want it soaked through.
Product Category: Canned / Bottled Sweet Drinks (Still)
Territory: Brazil
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Gatorade - 'Sweating is Glory'
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| Gatorade
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| 'Sweating is Glory' |
| 15 March 2023
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90s |
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Beads must. |
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Sports drink makers Gatorade stick two fingers up to antiperspirants with this 90" commercial. The brand think that sweat should be celebrated, not demonised, so director Ricardo Jones crafts a brilliant film positively dripping with the stuff. Every sport that opens the floodgates is fair game here, with pole dancing joining the usual suspects like football, basketball, and running. Jones and DP Giordano Maestrelli's footage in this regard is top-notch, but they ensure the bodies take centre stage. A realistic cast with different body types suggests that the brand care little about age, gender, or ability, only that viewers stay hydrated with their products when they get a sweat on. Whatever "that muscle you can't even name" is, Gatorade want it soaked through.
Product Category: Canned / Bottled Sweet Drinks (Still)
Territory: Brazil
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| Gatorade
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15 March 2023 |
| 'Sweating is Glory'
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|
90s |
|
Beads must. |
by Andrew MacGregor |
|
Sports drink makers Gatorade stick two fingers up to antiperspirants with this 90" commercial. The brand think that sweat should be celebrated, not demonised, so director Ricardo Jones crafts a brilliant film positively dripping with the stuff. Every sport that opens the floodgates is fair game here, with pole dancing joining the usual suspects like football, basketball, and running. Jones and DP Giordano Maestrelli's footage in this regard is top-notch, but they ensure the bodies take centre stage. A realistic cast with different body types suggests that the brand care little about age, gender, or ability, only that viewers stay hydrated with their products when they get a sweat on. Whatever "that muscle you can't even name" is, Gatorade want it soaked through.
Product Category: Canned / Bottled Sweet Drinks (Still)
Territory: Brazil
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