|by Syd Briscoe|
Royal jewellers Garrard capitalise on their most famous clients in a new campaign focusing on their regal heritage. This commercial was shot in the stately interior and exterior of Knebworth House, and sees model Anjali Torvi sport the brand's latest collection of expensive baubles.
Torvi channels the jewellers' haughty vibe well, staring confrontationally at the camera as if to warn the audience that even attempting to approach her would be a social faux pas of the highest order. Luxurious clothing choices and lavishly appointed surroundings further enhance the film's "you can't sit with us" vibe.
Director Daniel Sachon brings a touch of magical realism to the piece too, with the main character accompanied by an odd coterie of rabbits and horses regardless of whether she's lounging on a couch or sauntering through a field. Crunchy guitars add an edgy dimension to proceedings, ensuring that this feels modern in spite of its historical location.
Shot in: Knebworth House
Product Category: Jewellery