CommercialsPop PromosShort Films    UKInternational
Ford
'Break it In'
23 January 2023 60s
Muddy Mission
by Syd Briscoe

An intrepid driver decides that his new car is just too clean in this intriguing commercial for Ford. Rather than attempt to keep his new pickup truck in shop condition, he decides to put it through its paces - breaking it in like a new pair of boots until it's perfectly moulded to his needs.

The action is subtly executed by director Marcus Söderlund, who shows the driver choosing the harder, dirtier way to go about things during his day. He ploughs through a puddle rather than easily swerve around it, and reverses back over a pile of rubble on the road just to make sure the obstacle has provided the right amount of bumps and scrapes.

It's a rugged piece of work which says Ford understand their target market well, appealing to those who want their working vehicles to work as hard as possible. Kudos to AMV BBDO and co. for committing to the aesthetic and not trying to slip in conventional car shots - any guff about shiny, smooth rides would totally undermine the attitude on display.

Product Category: Cars

Territory: Europe


agency
Abbott Mead Vickers BBDO
Creative: Dave Westland / Jeremy Tribe
Snr Producer: Rory Elms
production
Academy Films
Director: Marcus Söderlund
Producer: Ash Lockmun
EP: Medb Riordan
Editor: Thomas Grove Carter / Noreen Khan
vfx
1920
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

sound
Wave
Sound: Parv Thind

  Ford - 'Break it In'


Ford
'Break it In'
23 January 2023 60s

Muddy Mission

An intrepid driver decides that his new car is just too clean in this intriguing commercial for Ford. Rather than attempt to keep his new pickup truck in shop condition, he decides to put it through its paces - breaking it in like a new pair of boots until it's perfectly moulded to his needs.

The action is subtly executed by director Marcus Söderlund, who shows the driver choosing the harder, dirtier way to go about things during his day. He ploughs through a puddle rather than easily swerve around it, and reverses back over a pile of rubble on the road just to make sure the obstacle has provided the right amount of bumps and scrapes.

It's a rugged piece of work which says Ford understand their target market well, appealing to those who want their working vehicles to work as hard as possible. Kudos to AMV BBDO and co. for committing to the aesthetic and not trying to slip in conventional car shots - any guff about shiny, smooth rides would totally undermine the attitude on display.

Product Category: Cars

Territory: Europe


agency
Abbott Mead Vickers BBDO
Creative: Dave Westland / Jeremy Tribe
Snr Producer: Rory Elms
production
Academy Films
Director: Marcus Söderlund
Producer: Ash Lockmun
EP: Medb Riordan
Editor: Thomas Grove Carter / Noreen Khan
vfx
1920
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

sound
Wave
Sound: Parv Thind

Ford 23 January 2023
'Break it In' 60s

Muddy Mission

by Syd Briscoe

An intrepid driver decides that his new car is just too clean in this intriguing commercial for Ford. Rather than attempt to keep his new pickup truck in shop condition, he decides to put it through its paces - breaking it in like a new pair of boots until it's perfectly moulded to his needs.

The action is subtly executed by director Marcus Söderlund, who shows the driver choosing the harder, dirtier way to go about things during his day. He ploughs through a puddle rather than easily swerve around it, and reverses back over a pile of rubble on the road just to make sure the obstacle has provided the right amount of bumps and scrapes.

It's a rugged piece of work which says Ford understand their target market well, appealing to those who want their working vehicles to work as hard as possible. Kudos to AMV BBDO and co. for committing to the aesthetic and not trying to slip in conventional car shots - any guff about shiny, smooth rides would totally undermine the attitude on display.

Product Category: Cars

Territory: Europe


agency
Abbott Mead Vickers BBDO
Creative: Dave Westland / Jeremy Tribe
Snr Producer: Rory Elms
production
Academy Films
Director: Marcus Söderlund
Producer: Ash Lockmun
EP: Medb Riordan
Editor: Thomas Grove Carter / Noreen Khan
vfx
1920
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

sound
Wave
Sound: Parv Thind