|
| Enhanced Engagement | |
| by Syd Briscoe | |
|
|
'Techno-optimists' Fiverr suggest AI can complement human creativity. The film opens with a pair of anthropomorphised bots speaking to each other about humans, with one asking the other to explain the unusual beings using a human voice. Leaving aside the question of whether the overall campaign is poorly timed (it includes posters which read 'AI took my job' until you get close enough to read the fine print... which may be a misstep as the SAG-AFTRA strike reaches over sixty days), the commercial itself is an interesting piece of work. It asks an increasingly pressing question: how would an artificial mind interpret the foibles of humanity? By declaring us noisy, creative, and overall idiosyncratic, is the answer given here. The dynamic montage promises businesses that Fiverr freelancers will use AI to enhance their own creativity, bringing the best of both worlds to their clients. How that will work out remains to be seen, but this film energetically encourages interested businesses to give the concept a go.
Product Category: Internet Based Services
Territory: USA
|
|
|
