This director's cut of a commercial still running on TV allows the idea a little more room, and is all the funnier for it. Currys deserve a lot of credit for allowing these commercials to use humour to make their point about the knowledgeability of its staff. It's important that it isn't played entirely for laughs, and, silly as the notion is, the individuals depicted are shown to be genuinely expert.

Product Category: Electrical Retailers

Territory: UK

by Jason Stone

This director's cut of a commercial still running on TV allows the idea a little more room, and is all the funnier for it. Currys deserve a lot of credit for allowing these commercials to use humour to make their point about the knowledgeability of its staff. It's important that it isn't played entirely for laughs, and, silly as the notion is, the individuals depicted are shown to be genuinely expert.

Product Category: Electrical Retailers

Territory: UK