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Childhood Cancer Fund
'The Journey'
27 September 2023 80s
Loving and Leaving
by Syd Briscoe

This beautifully understated film for Sweden's Childhood Cancer Fund explores the moment in which a young boy is finally able to leave his hospital ward. Directed with the lightest of touches by Joakim Behrman, it's a prime example of a filmmaker who knows when to give a narrative room to breathe.

The audience are kept in gentle suspense throughout the film, as it opens with onscreen text alerting us to its subject matter. This sets it apart from other ads in a similar vein, as it doesn't aim for a heartstring-tugging reveal at the very end. Instead, we're wondering about the destination of the central character and his tiny suitcase of possessions.

His mission to deliver one of his toys to a friend who can't go home is a moving one, and his lack of visible excitement at the prospect of leaving hospital hints at this being a long road. Childhood cancer may be unavoidable at present, but this poignantly reminds viewers that their support is the key to ending it faster.

Product Category: Charities

Territory: Sweden



Editor: Simon Pontén
Colourist: Joakim Rissveds

  Childhood Cancer Fund - 'The Journey'


Childhood Cancer Fund
'The Journey'
27 September 2023 80s

Loving and Leaving

This beautifully understated film for Sweden's Childhood Cancer Fund explores the moment in which a young boy is finally able to leave his hospital ward. Directed with the lightest of touches by Joakim Behrman, it's a prime example of a filmmaker who knows when to give a narrative room to breathe.

The audience are kept in gentle suspense throughout the film, as it opens with onscreen text alerting us to its subject matter. This sets it apart from other ads in a similar vein, as it doesn't aim for a heartstring-tugging reveal at the very end. Instead, we're wondering about the destination of the central character and his tiny suitcase of possessions.

His mission to deliver one of his toys to a friend who can't go home is a moving one, and his lack of visible excitement at the prospect of leaving hospital hints at this being a long road. Childhood cancer may be unavoidable at present, but this poignantly reminds viewers that their support is the key to ending it faster.

Product Category: Charities

Territory: Sweden



Editor: Simon Pontén
Colourist: Joakim Rissveds

Childhood Cancer Fund 27 September 2023
'The Journey' 80s

Loving and Leaving

by Syd Briscoe

This beautifully understated film for Sweden's Childhood Cancer Fund explores the moment in which a young boy is finally able to leave his hospital ward. Directed with the lightest of touches by Joakim Behrman, it's a prime example of a filmmaker who knows when to give a narrative room to breathe.

The audience are kept in gentle suspense throughout the film, as it opens with onscreen text alerting us to its subject matter. This sets it apart from other ads in a similar vein, as it doesn't aim for a heartstring-tugging reveal at the very end. Instead, we're wondering about the destination of the central character and his tiny suitcase of possessions.

His mission to deliver one of his toys to a friend who can't go home is a moving one, and his lack of visible excitement at the prospect of leaving hospital hints at this being a long road. Childhood cancer may be unavoidable at present, but this poignantly reminds viewers that their support is the key to ending it faster.

Product Category: Charities

Territory: Sweden



Editor: Simon Pontén
Colourist: Joakim Rissveds