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| Big Weekender | |
| by Andrew MacGregor | |
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This rowdy Butlin's commercial is a kids-free zone, as the brand targets adults ready to let their hair down. Scored by Michael Gray's 'The Weekend' (time to party like it's 2004), the ad shows what a Big Weekender looks like, with cocktails instead of juice cartons and DJs instead of Redcoats. No room for Stephen Mulhern's card tricks here.
Music: The Weekend - Michael Gray
Product Category: Holiday Companies
Territory: UK
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