CommercialsPop PromosShort Films    UKInternational
Tito's
'In A Can'
3 August 2022 30s
Canny Cans
by Syd Briscoe

DAVID has commented frequently on the hard seltzer trend of late, as it seems like every drink brand under the sun hops on the bandwagon to create their own alcoholic sparkling water. Tito's vodka are the latest to address the movement, although not in the way you might expect.

Rather than create their own hard seltzer, the brand have released an empty can so that drinkers can create their own beverage at home. Considering the reportedly disappointing taste of many cash-in creations, it's a canny move to emphasise that they're focused on the quality of one product.

This satirical ad launches the initiative, lampooning Eighties-style commercials with a forthright voiceover and stripped back visuals. It's smart and funny work, making a mockery of other brands grabbing for cash while reportedly giving the profits of can sales to charity.

Product Category: Vodka

Territory: USA


Director: Geoff Castillo

  Tito's - 'In A Can'


Tito's
'In A Can'
3 August 2022 30s

Canny Cans

DAVID has commented frequently on the hard seltzer trend of late, as it seems like every drink brand under the sun hops on the bandwagon to create their own alcoholic sparkling water. Tito's vodka are the latest to address the movement, although not in the way you might expect.

Rather than create their own hard seltzer, the brand have released an empty can so that drinkers can create their own beverage at home. Considering the reportedly disappointing taste of many cash-in creations, it's a canny move to emphasise that they're focused on the quality of one product.

This satirical ad launches the initiative, lampooning Eighties-style commercials with a forthright voiceover and stripped back visuals. It's smart and funny work, making a mockery of other brands grabbing for cash while reportedly giving the profits of can sales to charity.

Product Category: Vodka

Territory: USA


Director: Geoff Castillo

Tito's 3 August 2022
'In A Can' 30s

Canny Cans

by Syd Briscoe

DAVID has commented frequently on the hard seltzer trend of late, as it seems like every drink brand under the sun hops on the bandwagon to create their own alcoholic sparkling water. Tito's vodka are the latest to address the movement, although not in the way you might expect.

Rather than create their own hard seltzer, the brand have released an empty can so that drinkers can create their own beverage at home. Considering the reportedly disappointing taste of many cash-in creations, it's a canny move to emphasise that they're focused on the quality of one product.

This satirical ad launches the initiative, lampooning Eighties-style commercials with a forthright voiceover and stripped back visuals. It's smart and funny work, making a mockery of other brands grabbing for cash while reportedly giving the profits of can sales to charity.

Product Category: Vodka

Territory: USA


Director: Geoff Castillo