CommercialsPop PromosShort Films    UKInternational
Savage X Fenty
'Power Play'
22 November 2022 30s
Wonder Wear
by Syd Briscoe

Rihanna's Fenty brand and its various subsidiaries generate so much money that the pop star no longer needs to make music, and this ad for lingerie line Savage X Fenty demonstrates why the label has such widespread appeal. Directed by Amber Grace Johnson, the 30" spot instantly stands out in a usually beauty-focused market.

The film presents a diverse array of models against a dark background, with colourful props standing in stark contrast to the gloom. The dramatic use of light allows the characters to fully capture viewer attention, as they perform mundane (pushing a shopping trolley) and unusual (lifting a car) tasks with equal ease.

Featuring models who are fat, pregnant, and other such deviations from the slim and trim sector norm, the film doesn't labour the point of its diversity but rather styles each subject with the same edginess. It sends a clear message that the brand's wares are designed for everyone... who can afford the luxury price tag, naturally.

Product Category: Lingerie

Territory: UK



Object & Animal
Director: Amber Grace Johnson
EP: Emi Stewart
DOP: Xiaolong Liu
Editor: Mah Ferraz (The Quarry)
Colourist: Daniel de Vue

  Savage X Fenty - 'Power Play'


Savage X Fenty
'Power Play'
22 November 2022 30s

Wonder Wear

Rihanna's Fenty brand and its various subsidiaries generate so much money that the pop star no longer needs to make music, and this ad for lingerie line Savage X Fenty demonstrates why the label has such widespread appeal. Directed by Amber Grace Johnson, the 30" spot instantly stands out in a usually beauty-focused market.

The film presents a diverse array of models against a dark background, with colourful props standing in stark contrast to the gloom. The dramatic use of light allows the characters to fully capture viewer attention, as they perform mundane (pushing a shopping trolley) and unusual (lifting a car) tasks with equal ease.

Featuring models who are fat, pregnant, and other such deviations from the slim and trim sector norm, the film doesn't labour the point of its diversity but rather styles each subject with the same edginess. It sends a clear message that the brand's wares are designed for everyone... who can afford the luxury price tag, naturally.

Product Category: Lingerie

Territory: UK



Object & Animal
Director: Amber Grace Johnson
EP: Emi Stewart
DOP: Xiaolong Liu
Editor: Mah Ferraz (The Quarry)
Colourist: Daniel de Vue

Savage X Fenty 22 November 2022
'Power Play' 30s

Wonder Wear

by Syd Briscoe

Rihanna's Fenty brand and its various subsidiaries generate so much money that the pop star no longer needs to make music, and this ad for lingerie line Savage X Fenty demonstrates why the label has such widespread appeal. Directed by Amber Grace Johnson, the 30" spot instantly stands out in a usually beauty-focused market.

The film presents a diverse array of models against a dark background, with colourful props standing in stark contrast to the gloom. The dramatic use of light allows the characters to fully capture viewer attention, as they perform mundane (pushing a shopping trolley) and unusual (lifting a car) tasks with equal ease.

Featuring models who are fat, pregnant, and other such deviations from the slim and trim sector norm, the film doesn't labour the point of its diversity but rather styles each subject with the same edginess. It sends a clear message that the brand's wares are designed for everyone... who can afford the luxury price tag, naturally.

Product Category: Lingerie

Territory: UK



Object & Animal
Director: Amber Grace Johnson
EP: Emi Stewart
DOP: Xiaolong Liu
Editor: Mah Ferraz (The Quarry)
Colourist: Daniel de Vue