CommercialsPop PromosShort Films    UKInternational
Sam Smith
'Unholy (feat. Kim Petras)'
3 October 2022 4 mins 35s

Cheaters beware, you're in for a scare with this ominous promo for Sam Smith and Kim Petras's chart-topping track 'Unholy'. Mixing Cabaret, Moulin Rouge, and hints of the Human League's 'Don't You Want Me', the film follows a man whose squeaky clean life hides a nefarious recreational habit beneath its glossy surface.

Director Floria Sigismondi blends her influences with a modern twist here, infusing old school glitz and glamour with a swirling darkness emphasised by undulating choreography and grimy visual touches. Lines of gender, sexuality, and morality are blurred... allowing the unfaithful husband to meet his fate in theatrical fashion.

It's a more sinister sound than fans will be used to from Smith, perhaps marking a more grown-up phase in the gospel-tinged vocalist's career. With mesmerizingly camp visuals like this at their disposal, it's safe to say a new legion of listeners will be intrigued to see what else the pop star has to offer.

Product Category: Promos

Territory: UK



Director: Floria Sigismondi (Believe Media)
DOP: Joel Honeywell (WPA)
Prod Design: Arthur de Borman (Vision)
Editor: Jarrett Fijal

  Sam Smith - 'Unholy (feat. Kim Petras)'


Sam Smith
'Unholy (feat. Kim Petras)'
3 October 2022 4 mins 35s

Cheaters beware, you're in for a scare with this ominous promo for Sam Smith and Kim Petras's chart-topping track 'Unholy'. Mixing Cabaret, Moulin Rouge, and hints of the Human League's 'Don't You Want Me', the film follows a man whose squeaky clean life hides a nefarious recreational habit beneath its glossy surface.

Director Floria Sigismondi blends her influences with a modern twist here, infusing old school glitz and glamour with a swirling darkness emphasised by undulating choreography and grimy visual touches. Lines of gender, sexuality, and morality are blurred... allowing the unfaithful husband to meet his fate in theatrical fashion.

It's a more sinister sound than fans will be used to from Smith, perhaps marking a more grown-up phase in the gospel-tinged vocalist's career. With mesmerizingly camp visuals like this at their disposal, it's safe to say a new legion of listeners will be intrigued to see what else the pop star has to offer.

Product Category: Promos

Territory: UK



Director: Floria Sigismondi (Believe Media)
DOP: Joel Honeywell (WPA)
Prod Design: Arthur de Borman (Vision)
Editor: Jarrett Fijal

Sam Smith 3 October 2022
'Unholy (feat. Kim Petras)' 4 mins 35s

by Syd Briscoe

Cheaters beware, you're in for a scare with this ominous promo for Sam Smith and Kim Petras's chart-topping track 'Unholy'. Mixing Cabaret, Moulin Rouge, and hints of the Human League's 'Don't You Want Me', the film follows a man whose squeaky clean life hides a nefarious recreational habit beneath its glossy surface.

Director Floria Sigismondi blends her influences with a modern twist here, infusing old school glitz and glamour with a swirling darkness emphasised by undulating choreography and grimy visual touches. Lines of gender, sexuality, and morality are blurred... allowing the unfaithful husband to meet his fate in theatrical fashion.

It's a more sinister sound than fans will be used to from Smith, perhaps marking a more grown-up phase in the gospel-tinged vocalist's career. With mesmerizingly camp visuals like this at their disposal, it's safe to say a new legion of listeners will be intrigued to see what else the pop star has to offer.

Product Category: Promos

Territory: UK



Director: Floria Sigismondi (Believe Media)
DOP: Joel Honeywell (WPA)
Prod Design: Arthur de Borman (Vision)
Editor: Jarrett Fijal