CommercialsPop PromosShort Films    UKInternational
Planned Parenthood
'Fightback'
9 December 2022 90s
Won't stand down.
by Andrew MacGregor

The words of Alexis McGill Johnson, president of the Planned Parenthood Federation of America, anchor this gutsy 90" ad from director Fredgy Noel. The organisation have strong feelings about the decision to overturn Roe v Wade, as you might expect, calling it "a targeted attack on Black bodies" that will not be tolerated.

Activists Deon Haywood (Women with a Vision), Marcella Howell (In Our Own Voice), Monica Simpson (Sister Song), and Fatima Goss Graves (National Women’s Law Center) round off the heavyweight cast, but Noel also uses dancers to emphasise grace, physicality, and personal autonomy. As McGill Johnson says, "We are fighting for the basic right to exist and control our own bodies."

Judicious use of archive footage reminds us that the fight has lasted generations, and will continue thanks to the Supreme Court's epic fail. There’s no hint of surrender here - just a plea for viewers to stand with the PPFA and other pro-choice advocates.

Product Category: Medical Services

Territory: USA



Director: Fredgy Noël (Fresh Films)
Editor: Beau Dickson
Colourist: Marika Litz
Voice: Monique Moses

  Planned Parenthood - 'Fightback'


Planned Parenthood
'Fightback'
9 December 2022 90s

Won't stand down.

The words of Alexis McGill Johnson, president of the Planned Parenthood Federation of America, anchor this gutsy 90" ad from director Fredgy Noel. The organisation have strong feelings about the decision to overturn Roe v Wade, as you might expect, calling it "a targeted attack on Black bodies" that will not be tolerated.

Activists Deon Haywood (Women with a Vision), Marcella Howell (In Our Own Voice), Monica Simpson (Sister Song), and Fatima Goss Graves (National Women’s Law Center) round off the heavyweight cast, but Noel also uses dancers to emphasise grace, physicality, and personal autonomy. As McGill Johnson says, "We are fighting for the basic right to exist and control our own bodies."

Judicious use of archive footage reminds us that the fight has lasted generations, and will continue thanks to the Supreme Court's epic fail. There’s no hint of surrender here - just a plea for viewers to stand with the PPFA and other pro-choice advocates.

Product Category: Medical Services

Territory: USA



Director: Fredgy Noël (Fresh Films)
Editor: Beau Dickson
Colourist: Marika Litz
Voice: Monique Moses

Planned Parenthood 9 December 2022
'Fightback' 90s

Won't stand down.

by Andrew MacGregor

The words of Alexis McGill Johnson, president of the Planned Parenthood Federation of America, anchor this gutsy 90" ad from director Fredgy Noel. The organisation have strong feelings about the decision to overturn Roe v Wade, as you might expect, calling it "a targeted attack on Black bodies" that will not be tolerated.

Activists Deon Haywood (Women with a Vision), Marcella Howell (In Our Own Voice), Monica Simpson (Sister Song), and Fatima Goss Graves (National Women’s Law Center) round off the heavyweight cast, but Noel also uses dancers to emphasise grace, physicality, and personal autonomy. As McGill Johnson says, "We are fighting for the basic right to exist and control our own bodies."

Judicious use of archive footage reminds us that the fight has lasted generations, and will continue thanks to the Supreme Court's epic fail. There’s no hint of surrender here - just a plea for viewers to stand with the PPFA and other pro-choice advocates.

Product Category: Medical Services

Territory: USA



Director: Fredgy Noël (Fresh Films)
Editor: Beau Dickson
Colourist: Marika Litz
Voice: Monique Moses