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Pink Ribbon
'Cancer Research Saves Lives'
11 October 2022 2 mins 34s
The Finn pink line.
by Andrew MacGregor

Sakari Lerkkanen directs this plaintive ad for the Pink Ribbon Foundation's Finnish arm. There's more than a hint of Sliding Doors here, as Lerkkanen depicts two versions of the same hospital appointment: one positive, and one negative.

Water plays a key role in both scenarios, like when the young man plunges into a sea of uncertainty after his cancer diagnosis. Even his doctor sheds a tear after he delivers the worst conceivable news.

Yet most striking is how the protagonist interacts with condensation on a car window. In the bad sequence, he leaves it alone; in the good one, he draws the charity's logo—a deft indication of how cancer research can turn the tide.

Product Category: Charities

Territory: Finland



Composer: Juri Seppä

  Pink Ribbon - 'Cancer Research Saves Lives'


Pink Ribbon
'Cancer Research Saves Lives'
11 October 2022 2 mins 34s

The Finn pink line.

Sakari Lerkkanen directs this plaintive ad for the Pink Ribbon Foundation's Finnish arm. There's more than a hint of Sliding Doors here, as Lerkkanen depicts two versions of the same hospital appointment: one positive, and one negative.

Water plays a key role in both scenarios, like when the young man plunges into a sea of uncertainty after his cancer diagnosis. Even his doctor sheds a tear after he delivers the worst conceivable news.

Yet most striking is how the protagonist interacts with condensation on a car window. In the bad sequence, he leaves it alone; in the good one, he draws the charity's logo—a deft indication of how cancer research can turn the tide.

Product Category: Charities

Territory: Finland



Composer: Juri Seppä

Pink Ribbon 11 October 2022
'Cancer Research Saves Lives' 2 mins 34s

The Finn pink line.

by Andrew MacGregor

Sakari Lerkkanen directs this plaintive ad for the Pink Ribbon Foundation's Finnish arm. There's more than a hint of Sliding Doors here, as Lerkkanen depicts two versions of the same hospital appointment: one positive, and one negative.

Water plays a key role in both scenarios, like when the young man plunges into a sea of uncertainty after his cancer diagnosis. Even his doctor sheds a tear after he delivers the worst conceivable news.

Yet most striking is how the protagonist interacts with condensation on a car window. In the bad sequence, he leaves it alone; in the good one, he draws the charity's logo—a deft indication of how cancer research can turn the tide.

Product Category: Charities

Territory: Finland



Composer: Juri Seppä