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Nissan
'From Race Track to Road'
5 December 2022 60s

You may not be able to drive a Formula E car to the shops anytime soon, but Nissan have come up with an artful compromise. Their Ariya SUV is based on motorsport know-how, while the accompanying commercial is inspired by Japanese calligraphy and zoetrope animation. The result is a diverting blend of the old and new.

Product Category: Cars

Territory: UK


agency
Dark Horses
ECD: Steve Howell
CD: PACO / Adam Burns
production
UNIT9
Director: James Medcraft
Producer: Geoff Stickler
EP: Greg Hemes
DOP: Carl Burke (WPA)
color
Absolute Post
Colourist: Juliette Wileman

  Nissan - 'From Race Track to Road'


Nissan
'From Race Track to Road'
5 December 2022 60s

You may not be able to drive a Formula E car to the shops anytime soon, but Nissan have come up with an artful compromise. Their Ariya SUV is based on motorsport know-how, while the accompanying commercial is inspired by Japanese calligraphy and zoetrope animation. The result is a diverting blend of the old and new.

Product Category: Cars

Territory: UK


agency
Dark Horses
ECD: Steve Howell
CD: PACO / Adam Burns
production
UNIT9
Director: James Medcraft
Producer: Geoff Stickler
EP: Greg Hemes
DOP: Carl Burke (WPA)
color
Absolute Post
Colourist: Juliette Wileman

Nissan 5 December 2022
'From Race Track to Road' 60s

by Andrew MacGregor

You may not be able to drive a Formula E car to the shops anytime soon, but Nissan have come up with an artful compromise. Their Ariya SUV is based on motorsport know-how, while the accompanying commercial is inspired by Japanese calligraphy and zoetrope animation. The result is a diverting blend of the old and new.

Product Category: Cars

Territory: UK


agency
Dark Horses
ECD: Steve Howell
CD: PACO / Adam Burns
production
UNIT9
Director: James Medcraft
Producer: Geoff Stickler
EP: Greg Hemes
DOP: Carl Burke (WPA)
color
Absolute Post
Colourist: Juliette Wileman