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| Discovering togetherness | |
| by Lateefah Jones | |
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The themes of belonging, togetherness and discovery run effectively through this Mr. Porter commercial. The online platform for luxury men’s clothing show men enjoying their lives, and doing what they love with the ones they hold dearest. Whether that be the girlfriend, the boyfriend, the child or the pet, the brand suggests that togetherness is "the only true place we call home". They've eschewed focus on the clothing itself, favouring instead an emphasis on the bigger lifestyle picture. It encourages the viewers to 'discover' themselves. The commercial has a enjoyable, whimsical feel which flows effortlessly through to the end.
Product Category: Fashion Labels
Territory: UK
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