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McDonald's Trust
'Happy Readers'
21 September 2022 40s
Happy Readers
by Andrew MacGregor

According to this McDonald's Trust ad, one in five children don't own a book. That may not bother places like Sheffield Hallam University too much, but it's prompted the advertised charity to donate over one-hundred-and-thirty million books since 2013. The protagonist reads just a handful of them, but the boost to her imagination is clear for all to see.

Product Category: Charities

Territory: UK



Leo Burnett
CD: Emma Brooke
Creative: Gina Ramsden
Creative: Freya Purnell
Producer: Lou Pegg
Merman
Director: Ben Liam Jones
Producer: Lucy Tate
EP: Siobhan Murphy
DOP: Nick Morris (Vision)
Prod Design: Tom Gander
1st AD: Clara Paris
tenthree
Editor: Elena De Palma
Company3
Colourist: Simon Bourne
No.8
Sound: George Castle

  McDonald's Trust - 'Happy Readers'


McDonald's Trust
'Happy Readers'
21 September 2022 40s

Happy Readers

According to this McDonald's Trust ad, one in five children don't own a book. That may not bother places like Sheffield Hallam University too much, but it's prompted the advertised charity to donate over one-hundred-and-thirty million books since 2013. The protagonist reads just a handful of them, but the boost to her imagination is clear for all to see.

Product Category: Charities

Territory: UK



Leo Burnett
CD: Emma Brooke
Creative: Gina Ramsden
Creative: Freya Purnell
Producer: Lou Pegg
Merman
Director: Ben Liam Jones
Producer: Lucy Tate
EP: Siobhan Murphy
DOP: Nick Morris (Vision)
Prod Design: Tom Gander
1st AD: Clara Paris
tenthree
Editor: Elena De Palma
Company3
Colourist: Simon Bourne
No.8
Sound: George Castle

McDonald's Trust 21 September 2022
'Happy Readers' 40s

Happy Readers

by Andrew MacGregor

According to this McDonald's Trust ad, one in five children don't own a book. That may not bother places like Sheffield Hallam University too much, but it's prompted the advertised charity to donate over one-hundred-and-thirty million books since 2013. The protagonist reads just a handful of them, but the boost to her imagination is clear for all to see.

Product Category: Charities

Territory: UK



Leo Burnett
CD: Emma Brooke
Creative: Gina Ramsden
Creative: Freya Purnell
Producer: Lou Pegg
Merman
Director: Ben Liam Jones
Producer: Lucy Tate
EP: Siobhan Murphy
DOP: Nick Morris (Vision)
Prod Design: Tom Gander
1st AD: Clara Paris
tenthree
Editor: Elena De Palma
Company3
Colourist: Simon Bourne
No.8
Sound: George Castle