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Lionsgate+
'Reactions'
30 September 2022 60s
Roar emotion.
by Andrew MacGregor

The unrelenting march of plus signs continues as Starzplay becomes Lionsgate+ in the UK. To mark the occasion, agency adam&eveDDB and director Finn Keenan have made this slick commercial delving into the physiology of viewers.

Hyper-stylised versions of the brain, heart, and gut go into overdrive thanks to shows like Gaslit, The Great, and Power Book II: Ghost. Meanwhile, Gangs of London brings new meaning to the phrase 'nail-biting drama'.

It's a punchy, well-shot revamp, with clear confidence in the Lionsgate name amid a glut of competitors. However, the brand need a Rings of Power, Stranger Things, or House of the Dragon to shift the needle further.

Product Category: Streaming Services

Territory: UK



adam&eveDDB
CD: Mark Shanley
Producer: Lindsay Moyes
Riff Raff Films
Director: Finn Keenan
Producer: Kate Brady
EP: Matt Clyde
DOP: Simon Chaudoir
Trim
Editor: Thomas Grove Carter
Colourist: Julien Alary / Absolute Post
750MPH
Sound: Sam Ashwell
Producer: Olivia Ray

  Lionsgate+ - 'Reactions'


Lionsgate+
'Reactions'
30 September 2022 60s

Roar emotion.

The unrelenting march of plus signs continues as Starzplay becomes Lionsgate+ in the UK. To mark the occasion, agency adam&eveDDB and director Finn Keenan have made this slick commercial delving into the physiology of viewers.

Hyper-stylised versions of the brain, heart, and gut go into overdrive thanks to shows like Gaslit, The Great, and Power Book II: Ghost. Meanwhile, Gangs of London brings new meaning to the phrase 'nail-biting drama'.

It's a punchy, well-shot revamp, with clear confidence in the Lionsgate name amid a glut of competitors. However, the brand need a Rings of Power, Stranger Things, or House of the Dragon to shift the needle further.

Product Category: Streaming Services

Territory: UK



adam&eveDDB
CD: Mark Shanley
Producer: Lindsay Moyes
Riff Raff Films
Director: Finn Keenan
Producer: Kate Brady
EP: Matt Clyde
DOP: Simon Chaudoir
Trim
Editor: Thomas Grove Carter
Colourist: Julien Alary / Absolute Post
750MPH
Sound: Sam Ashwell
Producer: Olivia Ray

Lionsgate+ 30 September 2022
'Reactions' 60s

Roar emotion.

by Andrew MacGregor

The unrelenting march of plus signs continues as Starzplay becomes Lionsgate+ in the UK. To mark the occasion, agency adam&eveDDB and director Finn Keenan have made this slick commercial delving into the physiology of viewers.

Hyper-stylised versions of the brain, heart, and gut go into overdrive thanks to shows like Gaslit, The Great, and Power Book II: Ghost. Meanwhile, Gangs of London brings new meaning to the phrase 'nail-biting drama'.

It's a punchy, well-shot revamp, with clear confidence in the Lionsgate name amid a glut of competitors. However, the brand need a Rings of Power, Stranger Things, or House of the Dragon to shift the needle further.

Product Category: Streaming Services

Territory: UK



adam&eveDDB
CD: Mark Shanley
Producer: Lindsay Moyes
Riff Raff Films
Director: Finn Keenan
Producer: Kate Brady
EP: Matt Clyde
DOP: Simon Chaudoir
Trim
Editor: Thomas Grove Carter
Colourist: Julien Alary / Absolute Post
750MPH
Sound: Sam Ashwell
Producer: Olivia Ray