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Jo Malone
'Garden'
12 January 2022 90s
Keeping up with La Famille Joneses
by Jason Stone

In the wonderful world of fashion and perfume, there's no need to make sense. The niche they've carved for themselves is one which concentrates wholly on the aesthetic and there's little point trying to figure out what, if anything, it's aiming to say. Far better to soak up the beautiful imagery and let your analysing skills take a short break.

Director Emma Dalzell-Khan has created her own garden of Eden for Jo Malone, and with Holly Blakey providing the choreography and an array of wondrous beauty on display, it's a particularly striking addition to the bemusing canon. The association with luxury is all that's required, and creating advertising that's on a par with the Paris Fashion Houses' output, gets the job done.

Product Category: Perfume

Territory: UK


Director: Emma Dalzell-Khan
DOP: Jeremy Valender
Choreography: Holly Blakey
Editor: Tom Chick

  Jo Malone - 'Garden'


Jo Malone
'Garden'
12 January 2022 90s

Keeping up with La Famille Joneses

In the wonderful world of fashion and perfume, there's no need to make sense. The niche they've carved for themselves is one which concentrates wholly on the aesthetic and there's little point trying to figure out what, if anything, it's aiming to say. Far better to soak up the beautiful imagery and let your analysing skills take a short break.

Director Emma Dalzell-Khan has created her own garden of Eden for Jo Malone, and with Holly Blakey providing the choreography and an array of wondrous beauty on display, it's a particularly striking addition to the bemusing canon. The association with luxury is all that's required, and creating advertising that's on a par with the Paris Fashion Houses' output, gets the job done.

Product Category: Perfume

Territory: UK


Director: Emma Dalzell-Khan
DOP: Jeremy Valender
Choreography: Holly Blakey
Editor: Tom Chick

Jo Malone 12 January 2022
'Garden' 90s

Keeping up with La Famille Joneses

by Jason Stone

In the wonderful world of fashion and perfume, there's no need to make sense. The niche they've carved for themselves is one which concentrates wholly on the aesthetic and there's little point trying to figure out what, if anything, it's aiming to say. Far better to soak up the beautiful imagery and let your analysing skills take a short break.

Director Emma Dalzell-Khan has created her own garden of Eden for Jo Malone, and with Holly Blakey providing the choreography and an array of wondrous beauty on display, it's a particularly striking addition to the bemusing canon. The association with luxury is all that's required, and creating advertising that's on a par with the Paris Fashion Houses' output, gets the job done.

Product Category: Perfume

Territory: UK


Director: Emma Dalzell-Khan
DOP: Jeremy Valender
Choreography: Holly Blakey
Editor: Tom Chick