Generation Generator

Power blackout villains become personified in this campaign for Goal Zero's back-up generators. The initiative is targeted mainly at Californians, who have faced increasing power outages in recent years due to the environmental consequences of climate change.

There's something unsettling about solar-powered personal generators being presented as a perfectly normal and necessary product. A woman glides sleekly through her home, unbothered as she explains that the Santa Ana winds taking out powerlines can't stop her WiFi from working.

It feels like something out of science fiction, but it's important to be conscious of the fact this is the reality we're living in. While creating practical solutions to the impacts of global warming is necessary, it's also vital to keep the focus on addressing the issue itself rather than putting more and more plasters on the fallout.

Product Category: Power Utility Companies

Territory: USA

Generation Generator

by Syd Briscoe

Power blackout villains become personified in this campaign for Goal Zero's back-up generators. The initiative is targeted mainly at Californians, who have faced increasing power outages in recent years due to the environmental consequences of climate change.

There's something unsettling about solar-powered personal generators being presented as a perfectly normal and necessary product. A woman glides sleekly through her home, unbothered as she explains that the Santa Ana winds taking out powerlines can't stop her WiFi from working.

It feels like something out of science fiction, but it's important to be conscious of the fact this is the reality we're living in. While creating practical solutions to the impacts of global warming is necessary, it's also vital to keep the focus on addressing the issue itself rather than putting more and more plasters on the fallout.

Product Category: Power Utility Companies

Territory: USA