CommercialsPop PromosShort Films    UKInternational
Denner
'Pure Luxury'
22 November 2022 90s
Sustaining Scenes
by Syd Briscoe

As customers on these shores face the first instances of rationing during the catastrophic convergence of Brexit, the cost of living crisis, and other economic and supply pressures, this commercial for Swiss retailers Denner will feel far too close to reality.

Director Greg Bray presents a series of vignettes during the 90" spot, each comprised of a standalone scene which shows the central character happening upon some luxury. They ape mafia movies, Western prospectors panning for gold, and the romantic swirl of a couple acquiring an engagement ring... only for each valuable MacGuffin to be revealed as an edible product.

The final scenario is the funniest, with a shifty type in a trench coat attempting to sell some black market sausages to a father and son. They turn him down because they've just popped into the advertised retailer and grabbed some sustainable sustenance for cheap, much to his visible and amusing dejection.

Product Category: Supermarkets

Territory: Switzerland



Director: Greg Bray (Missing Link Films)
DOP: Bogdan Filip
Editor: Dennis Karsten

  Denner - 'Pure Luxury'


Denner
'Pure Luxury'
22 November 2022 90s

Sustaining Scenes

As customers on these shores face the first instances of rationing during the catastrophic convergence of Brexit, the cost of living crisis, and other economic and supply pressures, this commercial for Swiss retailers Denner will feel far too close to reality.

Director Greg Bray presents a series of vignettes during the 90" spot, each comprised of a standalone scene which shows the central character happening upon some luxury. They ape mafia movies, Western prospectors panning for gold, and the romantic swirl of a couple acquiring an engagement ring... only for each valuable MacGuffin to be revealed as an edible product.

The final scenario is the funniest, with a shifty type in a trench coat attempting to sell some black market sausages to a father and son. They turn him down because they've just popped into the advertised retailer and grabbed some sustainable sustenance for cheap, much to his visible and amusing dejection.

Product Category: Supermarkets

Territory: Switzerland



Director: Greg Bray (Missing Link Films)
DOP: Bogdan Filip
Editor: Dennis Karsten

Denner 22 November 2022
'Pure Luxury' 90s

Sustaining Scenes

by Syd Briscoe

As customers on these shores face the first instances of rationing during the catastrophic convergence of Brexit, the cost of living crisis, and other economic and supply pressures, this commercial for Swiss retailers Denner will feel far too close to reality.

Director Greg Bray presents a series of vignettes during the 90" spot, each comprised of a standalone scene which shows the central character happening upon some luxury. They ape mafia movies, Western prospectors panning for gold, and the romantic swirl of a couple acquiring an engagement ring... only for each valuable MacGuffin to be revealed as an edible product.

The final scenario is the funniest, with a shifty type in a trench coat attempting to sell some black market sausages to a father and son. They turn him down because they've just popped into the advertised retailer and grabbed some sustainable sustenance for cheap, much to his visible and amusing dejection.

Product Category: Supermarkets

Territory: Switzerland



Director: Greg Bray (Missing Link Films)
DOP: Bogdan Filip
Editor: Dennis Karsten