|A lifetime of happiness and sorrow.|
This touching film from director Joshua Kissi tells the story of a young widow who moves into a new neighbourhood after the death of her husband and becomes a loved part of the community. In particular, we witness a bond grow between her and a young boy who first makes her acquaintance when he accidentally strikes a baseball against her beloved car.
She and the automobile are, in their own way, inseparable and it becomes a vital part of the contribution she makes to the neighbourhood as she helps out in times of need.
This is a very sentimental piece of work and, DAVID suspects it may prove too saccharine for some, but we found KIssi's exploration of inter-generational friendship very moving, and the brand is cleverly integrated to make it a genuine part of the story. It's the kind of storytelling we sometimes feel is absent from modern advertising and, for that reason alone, the commitment of the client should be applauded... the fact that it's also a great outcome is almost secondary.
Product Category: Cars