CommercialsPop PromosShort Films    UKInternational
Australian Beef
'The General'
20 June 2022 30s
Fastidious Fuel
by Syd Briscoe

This charming commercial for Australian beef champions the little guy. The piece focuses on Lance Lawson, an assistant at the Brisbane Broncos rugby club whose charges refer to him as 'The General'.

While his duties may not be as glamorous as those taking place on the pitch - he's shown ironing, laundering, and filling water glasses at lunch - his pride in them is clear. A cheery attitude goes a long way in all areas of life, it seems.

He credits beef with fuelling both his and his team's muscles, enabling them to play and him to support them to the best of their respective abilities. This is funny, appealing work from director Al Morrow playing with characteristically laid-back Aussie humour.

Product Category: Meat

Territory: Australia


DOP: Peter Eastgate
Colourist: Ben Eagleton

  Australian Beef - 'The General'


Australian Beef
'The General'
20 June 2022 30s

Fastidious Fuel

This charming commercial for Australian beef champions the little guy. The piece focuses on Lance Lawson, an assistant at the Brisbane Broncos rugby club whose charges refer to him as 'The General'.

While his duties may not be as glamorous as those taking place on the pitch - he's shown ironing, laundering, and filling water glasses at lunch - his pride in them is clear. A cheery attitude goes a long way in all areas of life, it seems.

He credits beef with fuelling both his and his team's muscles, enabling them to play and him to support them to the best of their respective abilities. This is funny, appealing work from director Al Morrow playing with characteristically laid-back Aussie humour.

Product Category: Meat

Territory: Australia


DOP: Peter Eastgate
Colourist: Ben Eagleton

Australian Beef 20 June 2022
'The General' 30s

Fastidious Fuel

by Syd Briscoe

This charming commercial for Australian beef champions the little guy. The piece focuses on Lance Lawson, an assistant at the Brisbane Broncos rugby club whose charges refer to him as 'The General'.

While his duties may not be as glamorous as those taking place on the pitch - he's shown ironing, laundering, and filling water glasses at lunch - his pride in them is clear. A cheery attitude goes a long way in all areas of life, it seems.

He credits beef with fuelling both his and his team's muscles, enabling them to play and him to support them to the best of their respective abilities. This is funny, appealing work from director Al Morrow playing with characteristically laid-back Aussie humour.

Product Category: Meat

Territory: Australia


DOP: Peter Eastgate
Colourist: Ben Eagleton