CommercialsPop PromosShort Films    UKInternational
Asda
'Rewards'
21 September 2022 40s
Ready shopper one.
by Andrew MacGregor

In video game terms, grocery shopping in 2022 is like a FromSoftware title: harsh and demoralising. Cue this lively spot from Asda, which uses colourful pixels and sound effects to promote Green Supermarket's new reward scheme. "Pounds, not points," the app claims, so Money by The Flying Lizards accompanies this 40" trolley dash.

Customers zoom up and down aisles, Scan & Go users zap items with their handsets, and Tetris blocks are replaced by fruit and vegetables. Whether there's a cheat code for unlimited Just Essentials items remains unclear, but the brand hope such gamified rewards give shoppers an extra incentive.

Music: Money - The Flying Lizards

Product Category: Supermarkets

Territory: UK



Stink
Director: Watts
Producer: Charlotte Jones
EP: Jon Chads
EP: Andrew Levene
DOP: Nikita Kuzmenko
Prod Design: Arthur de Borman (Vision)
Hair: Aaliyah Oke
Make-up: Aaliyah Oke
Stitch
Editor: Jack Singer
No.8
Colourist: Alex Gregory

  Asda - 'Rewards'


Asda
'Rewards'
21 September 2022 40s

Ready shopper one.

In video game terms, grocery shopping in 2022 is like a FromSoftware title: harsh and demoralising. Cue this lively spot from Asda, which uses colourful pixels and sound effects to promote Green Supermarket's new reward scheme. "Pounds, not points," the app claims, so Money by The Flying Lizards accompanies this 40" trolley dash.

Customers zoom up and down aisles, Scan & Go users zap items with their handsets, and Tetris blocks are replaced by fruit and vegetables. Whether there's a cheat code for unlimited Just Essentials items remains unclear, but the brand hope such gamified rewards give shoppers an extra incentive.

Music: Money - The Flying Lizards

Product Category: Supermarkets

Territory: UK



Stink
Director: Watts
Producer: Charlotte Jones
EP: Jon Chads
EP: Andrew Levene
DOP: Nikita Kuzmenko
Prod Design: Arthur de Borman (Vision)
Hair: Aaliyah Oke
Make-up: Aaliyah Oke
Stitch
Editor: Jack Singer
No.8
Colourist: Alex Gregory

Asda 21 September 2022
'Rewards' 40s

Ready shopper one.

by Andrew MacGregor

In video game terms, grocery shopping in 2022 is like a FromSoftware title: harsh and demoralising. Cue this lively spot from Asda, which uses colourful pixels and sound effects to promote Green Supermarket's new reward scheme. "Pounds, not points," the app claims, so Money by The Flying Lizards accompanies this 40" trolley dash.

Customers zoom up and down aisles, Scan & Go users zap items with their handsets, and Tetris blocks are replaced by fruit and vegetables. Whether there's a cheat code for unlimited Just Essentials items remains unclear, but the brand hope such gamified rewards give shoppers an extra incentive.

Music: Money - The Flying Lizards

Product Category: Supermarkets

Territory: UK



Stink
Director: Watts
Producer: Charlotte Jones
EP: Jon Chads
EP: Andrew Levene
DOP: Nikita Kuzmenko
Prod Design: Arthur de Borman (Vision)
Hair: Aaliyah Oke
Make-up: Aaliyah Oke
Stitch
Editor: Jack Singer
No.8
Colourist: Alex Gregory