CommercialsPop PromosShort Films    UKInternational
Lidl
'Big on Babies'
15 September 2019 20s

This ad for Lidl's baby range is very down to earth - no frills, no faff; simply the info you need with just enough humour and warmth to appeal to parents on a budget. What we like is that it isn't trying to be too clever or attention-seeking: instead, there's a sense it knows parents need it to cut to the chase... yet that it doesn't have to be brutally dull to achieve this.

Product Category: Supermarkets

Territory: UK



Karmarama
CCO: Nik Studzinski
CD: Luke Ramm
CD: Joe Holt
Creative: Jon Coates
Creative: Josh Welton
Managing Partner: Richard Powell
Acc Dir: Sophie Coyne
Acc Man: Rhian Turner
Business: Kate Fitzgerald
Strategy: Sid McGrath
Snr Planner: Jeppe Fischer-Mogensen
Producer: Ben Honour
Producer: Sam Topley
Ass't Producer: Harriet Whittaker
Stink
Director: Tom Green
Producer: Fran Thompson
Prod M'ger: Lucy Banks
EP: Jon Chads
DOP: Sebastian Blenkov (Lux Artists)
1st AD: Ben Gill
Food Stylist: Peter Smith
Location M'ger: Rod Haak
Whitehouse Post
Freefolk
Colourist: Paul Harrison
750MPH
Sound: Sam Robson

  Lidl - 'Big on Babies'


Lidl
'Big on Babies'
15 September 2019 20s

This ad for Lidl's baby range is very down to earth - no frills, no faff; simply the info you need with just enough humour and warmth to appeal to parents on a budget. What we like is that it isn't trying to be too clever or attention-seeking: instead, there's a sense it knows parents need it to cut to the chase... yet that it doesn't have to be brutally dull to achieve this.

Product Category: Supermarkets

Territory: UK



Karmarama
CCO: Nik Studzinski
CD: Luke Ramm
CD: Joe Holt
Creative: Jon Coates
Creative: Josh Welton
Managing Partner: Richard Powell
Acc Dir: Sophie Coyne
Acc Man: Rhian Turner
Business: Kate Fitzgerald
Strategy: Sid McGrath
Snr Planner: Jeppe Fischer-Mogensen
Producer: Ben Honour
Producer: Sam Topley
Ass't Producer: Harriet Whittaker
Stink
Director: Tom Green
Producer: Fran Thompson
Prod M'ger: Lucy Banks
EP: Jon Chads
DOP: Sebastian Blenkov (Lux Artists)
1st AD: Ben Gill
Food Stylist: Peter Smith
Location M'ger: Rod Haak
Whitehouse Post
Freefolk
Colourist: Paul Harrison
750MPH
Sound: Sam Robson

Lidl 15 September 2019
'Big on Babies' 20s

by Alice May

This ad for Lidl's baby range is very down to earth - no frills, no faff; simply the info you need with just enough humour and warmth to appeal to parents on a budget. What we like is that it isn't trying to be too clever or attention-seeking: instead, there's a sense it knows parents need it to cut to the chase... yet that it doesn't have to be brutally dull to achieve this.

Product Category: Supermarkets

Territory: UK



Karmarama
CCO: Nik Studzinski
CD: Luke Ramm
CD: Joe Holt
Creative: Jon Coates
Creative: Josh Welton
Managing Partner: Richard Powell
Acc Dir: Sophie Coyne
Acc Man: Rhian Turner
Business: Kate Fitzgerald
Strategy: Sid McGrath
Snr Planner: Jeppe Fischer-Mogensen
Producer: Ben Honour
Producer: Sam Topley
Ass't Producer: Harriet Whittaker
Stink
Director: Tom Green
Producer: Fran Thompson
Prod M'ger: Lucy Banks
EP: Jon Chads
DOP: Sebastian Blenkov (Lux Artists)
1st AD: Ben Gill
Food Stylist: Peter Smith
Location M'ger: Rod Haak
Whitehouse Post
Freefolk
Colourist: Paul Harrison
750MPH
Sound: Sam Robson