by Alice May |
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This ad for Lidl's baby range is very down to earth - no frills, no faff; simply the info you need with just enough humour and warmth to appeal to parents on a budget. What we like is that it isn't trying to be too clever or attention-seeking: instead, there's a sense it knows parents need it to cut to the chase... yet that it doesn't have to be brutally dull to achieve this.
Product Category: Supermarkets
Territory: UK
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