Even the most fervent cat enthusiast would probably concede that their pet's most likely reaction to their owner's demise would be an attempt to eat their face. They entirely lack the subservient loyalty associated with dogs and the shallow nature of their attachment lends a frisson of authenticity to the new Cravendale milk commercial which depicts them as vicious conspirators.

As with the roller-skating babies ad for Evian, this commercial pushes at the limits of what can be achieved using CGI and, to the purist, the result isn't entirely satisfactory. The movement isn't as natural as it might be and DAVID can't help feeling that the tone is more sinister than intended. But he has to accept that the general public doesn't look at ads through the jaundiced lens of the weary advertising critic and we suspect this will prove a big hit with hypnotised hordes.

Mind you, it's surprising that this commercial hasn't fallen prey to the zeal of the regulator. Not, as you might think, because young children will be terrorised by the idea that cats are the enemy within but because the ad clearly implies that they're partial to a splash of cow milk. In fact, modern advice steers owners away from providing a saucer of the white stuff for their feline friends and we're half-expecting the RSPCA to object to this ad on the basis that it might persuade owners to ignore this recommendation and cause their cats some minor digestive discomfort.

Don't rule it out. After all, a scene in which a dog sat in a snowbound kennel was excised from John Lewis's Christmas ad after a volley of complaints from pet owners.

Product Category: Milk

Territory: UK

Even the most fervent cat enthusiast would probably concede that their pet's most likely reaction to their owner's demise would be an attempt to eat their face. They entirely lack the subservient loyalty associated with dogs and the shallow nature of their attachment lends a frisson of authenticity to the new Cravendale milk commercial which depicts them as vicious conspirators.

As with the roller-skating babies ad for Evian, this commercial pushes at the limits of what can be achieved using CGI and, to the purist, the result isn't entirely satisfactory. The movement isn't as natural as it might be and DAVID can't help feeling that the tone is more sinister than intended. But he has to accept that the general public doesn't look at ads through the jaundiced lens of the weary advertising critic and we suspect this will prove a big hit with hypnotised hordes.

Mind you, it's surprising that this commercial hasn't fallen prey to the zeal of the regulator. Not, as you might think, because young children will be terrorised by the idea that cats are the enemy within but because the ad clearly implies that they're partial to a splash of cow milk. In fact, modern advice steers owners away from providing a saucer of the white stuff for their feline friends and we're half-expecting the RSPCA to object to this ad on the basis that it might persuade owners to ignore this recommendation and cause their cats some minor digestive discomfort.

Don't rule it out. After all, a scene in which a dog sat in a snowbound kennel was excised from John Lewis's Christmas ad after a volley of complaints from pet owners.

Product Category: Milk

Territory: UK