David Reviews

 Biting the hand that feeds us since 2002.

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On This Day

Hovis
"For Life"
40s
21 Jul 2006
Through the photography this ad harks back to Ridley Scott's celebrated work for Hovis from the 1970s but, sensibly, it avoids the nostalgic approach in favour of something equally sentimental but forward rather than backward looking as we see a boy and a girl grow closer over time.

Nike
"Indian Cricket"
60s
21 Jul 2007
Nike are sponsors of the Indian cricket team who are currently on tour in England and this ad depicting an impromptu cricket match during a traffic jam in urban India perfectly captures the devotion to the game on the sub-continent. All it lacks is a glimpse of someone betting on the outcome.

Comfort
"Naturists"
90s
21 Jul 2008
An irresistible conceit forms the basis of this ad for Comfort... a nudist couple are receiving relationship counselling after one of them catches the other cavorting in clothes. Shot in documentary style but with perfectly-judged knowingness, the ad is due to get some TV time after being made as a viral.

Robinsons Fruit Shoot
"Juice Crew"
60s
21 Jul 2009
This charming ad introduces us to the 'Juice Crew'... a group of school children who show off the skills that gain them the admiration of their classmates. The effect is deliberately reminiscent of the opening titles to a caper movie which adds to the effect.

Aviva
"ITV Drama Sponsorship"
1 min 50s
21 Jul 2009
An excellent series of a bumpers advertising Aviva's sponsorship of drama on ITV. Each contains a comic take on an insurance-related disaster and most of them are very funny... especially those involving animals.

Argos
"Bird Watcher"
30s
21 Jul 2010
This is a very entertaining way of illustrating the Argos proposition. A birdwatcher waiting patiently for a glimpse of some rare species or other is approached directly by the birds themselves as he sits in his hide. If Argos did bird watching... as Carlsberg would say.

Tesco
"Love Every Mouthful"
60s
21 Jul 2013
In the same week Tesco boss Philip Clarke said that the era of cheap food was at an end, blue supermarket has launched a new campaign emphasising quality rather than price and Daniel Wolfe has provided a lovely treatment of a script that ambitiously positions Tesco alongside M & S and Waitrose.

National Trust
"50 Things To Do"
60s
21 Jul 2014
The compilation of boredom that opens this inspiring commercial for the National Trust will be recognised by many parents. The summer holidays are a wonderful opportunity that can too easily be wasted and scenes of children languishing in their homes in a state of listless ennui will be replicated in homes up and down the land.

KFC
"Rodeo"
90s
21 Jul 2014
The filming of this is excellent - the apprehension on the young man's face; the footage of the horse trying its damnedest to shake him off in the ring; the close-up of the father's face watching and following every nano-second that he stays on. There's an atmospheric documentary style going on here, and it's a bit of a surprise when you realise this is an ad for KFC.

Honda
"Rainbow Corral"
60s
21 Jul 2015
And we'd always assumed you go back to the toy shop when things break. Or at least fetch the super-glue. As this imaginative Australian ad for Honda shows, there's a much more colourful reality. When a little girl's beloved pink horsie suffers an unfortunate head injury, the family take a drive out to the Ranch of the Rainbow - home of prismatic horses of every conceivable shade and hue.

Smart Cars
"Four Door"
30s
21 Jul 2015
Smart pick a great way of promoting their latest four door model. Evidently the driver featured here has forgotten about his extra passenger room when he looks over his shoulder to reverse... and he receives the shock of his life . It's a nice gag and it delivers a real jolt when it comes - he won't be able to live down that belter of a yelp in a hurry.

Travelex
"Jonny Skims Stones"
30s
21 Jul 2005
England rugby star Jonny Wilkinson is walking on a beach when he comes across a man skimming stones. Ultra-competitive Jonny cannot resist joining in and when he gets competitive he manages to hit a distant boat. Travelex don't like to be beaten either.

Travelex
"Jonny Races Dog"
30s
21 Jul 2005
English rugby star Jonny Wilkinson wins again for the first time since the World Cup triumph when he races a dog to a stick. The ultra-competitive fly-half doesn't like to be beaten and neither does Travellex the bank that specialises in foreign exchange.

Esure
"More No Claims"
30s
21 Jul 2006
More folk tells us how many years of no claims they have (thus qualifying for Esure who will only insure you if you have at least four years no claim) including an elderly couple who disagree about how many years he has.

KFC
"Hitchhiker"
30s
21 Jul 2006
A hitchhiker stands eating the new wrap from KFC when a lorry stops for him. In a stark contrast with the prevailing mood in the sector, the ad appears to boast that the food is so filling (ie: fattening) that the lorry goes up on one side because he is holding the massive snack.

Nintendo
"More Comedy Sponsorship"
50s
21 Jul 2006
More inspired lunacy as another bunch of scenes from the Nintendo Gameboy are recreated on a full-size stage by a variety of actors using all manner of trickery. DAVID particularly likes the way spurting blood is recreated by a lengthy piece of red silk.

BT
"Watching Football"
30s
21 Jul 2007
Watching football with his Dad and his girlfriend's son, Kris Marshall remembers embarrassing goal celebrations from his youth. We get to see Kris as a young man (a well-cast lookalike) before his Dad shows that old habits die hard when there is a goal in the match they watch.

Tower Hamlets Anti Knife
"Chase"
50s
21 Jul 2008
There's a graphic message about the dangers of carrying a knife in this hard hitting film paid for by Tower Hamlets Council in London. A man is pursued by himself through busy streets as concerned onlookers watch. Eventually, the man is hurt by his own knife... a reminder that your own knife is liable to be used on you.

Nestlé
"Natural Athletes"
30s
21 Jul 2008
We honestly thought this was a 118 ad when we first saw it. Youngsters aiming to compete in the Olympics don moustaches in the style of the great Daley Thompson as they try to emulate his gold medal prowess. Sadly, not all of the audience will recognise the decathlete who'll be fifty later this month.

Vegemite
"Census"
30s
21 Jul 2008
Dead pan delivery contributes to a wry ad in which we are told the results of a census which has looked into the way people like to eat their Vegemite. It's a satisfyingly camp piece of work... we especially like the little glance by Colin which suggests he's needing unseen encouragement from the director.

Oasis
"Diner"
30s
21 Jul 2008
Second installation of the campaign which tells the strange tale of the young woman who has run off with cactus man. The runaway pair are in a diner where she forcefully points out that her strange mate would rather have Oasis than water when they are recognised and flee before the police arrive.

Samsung
"Olympic Beat"
30s
21 Jul 2008
This impressive display is undermined by the super informing us that 'sounds and screen images are simulated'. Which is a pity really... as the idea of sporting sounds being cunningly choreographed to create a musical arrangement is a clever one and it has been put together in a suitable energetic fashion.

Tesco
"Frank And Kelly"
20s
21 Jul 2008
Kelly Smith and Frank Lampard show off their ball skills in this ad for Tesco promoting their association with the FA Skills programme. Veteran football commentator Barry Davies provides the voiceover and the excruciating puns. Wonder if there's a chain of supermarkets in Milan waiting for Lampard.

Burger King
"Forgetful"
30s
21 Jul 2008
Some of the footage in this ad was used last year when the Dark Whopper was apparently inspired by Spiderman's dark side. This year these bits have been 'inspired' by the Dark Knight - the new Batman movie. We suspect the fast food giant was 'inspired' to use the same bits by the credit crunch.

Coca Cola
"Mobile Tease"
30s
21 Jul 2008
A man teases his friend by pouring and drinking an ice cold glass of Coca Cola over the phone. The call's recipient is sat on a crowded commuter train which passes the balcony on which the first man is stood and the two wave to one another as the hot sweaty fellow aboard the train declares his hatred for the other.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.