David Reviews

 Biting the hand that feeds us since 2002.

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On This Day

Road Safety
"What'll It Be?"
30s
20 Jul 2007
A virtuoso performance from the actor playing the barman in this film promoting road safety. As a customer wonders what to drink he is offered a potted version of what he can expect if he unwisely decide to drink more than he should before driving. A cleverly conveyed and powerful message.

Orange
"Rock Corps"
60s
20 Jul 2009
The idea of exchanging participation in urban renewal in exchange for gig tickets is brilliant. And this clever film manages to demonstrate that it's capable of appealing to young people of all shapes and sizes.

AT & T
"It Can Wait"
3 mins 52s
20 Jul 2015
This is a slow burner but it builds the heat to an incredible ferocity and leaves you feeling as though you've been kicked in the head. Something is clearly coming and many viewers will realise what it is before it arrives... but this anticipation adds to the anxiety and makes the pay-off all the more impactful.

KidZania
"Talking Heads"
60s
20 Jul 2016
Child-wrangler extraordinaire Karen Cunningham has done it again. This charming compilation of children precociously imagining themselves to be operating in the world of adults has been beautifully calibrated to ensure we are laughing 'with' and not 'at' its young stars. This is a director who has a real knack for drawing these kind of performances from children with their barely-detectable smiles suggesting they're having the loveliest game of make-believe.

Jobs In Football
"Unorthodox Manager"
90s
20 Jul 2016
This well-observed piece for recruitment website Jobs In Football introduces us to Keith. Some say he's football's next visionary, though nailing down references to back it up is easier said than done. According to this local team's senior coach, however, Keith was the only option... and it's soon clear to see the shortlist could've done with a few more candidates - namely anyone but him.

Vauxhall Corsa
"Sunroof Bloopers"
60s
20 Jul 2008
The C'mon puppets are back in this odd addition to the series which asks us to believe that the puppets act up while making the commercials. Although the puppets have probably formed a cult following because of these ads... we wonder whether their appeal does much good for the advertised marque.

House Of Saddam
"Melting"
40s
20 Jul 2008
The theme from The Godfather is allied with an excellent special effect which gives the impression that the figures of Saddam Hussain and his family are melting to advertise a forthcoming drama about the life and times of the Iraqi dictator.

Road Safety (Scotland)
"Surround"
40s
20 Jul 2008
This clever road safety film running in cinemas north of the border puts the viewer inside the car to remind us how easy it is to lose concentration. Having seen this in situ, DAVID can attest to its effectiveness and the impact it has on the target audience.

Sony Bravia
"Basketballs"
30s
20 Jul 2008
Pairs of spinning basketballs are pushed towards one another until they disintegrate resulting in an impressive effect. As a representation of what can be seen on High Definition television, it doesn't actually make a great deal of sense but there is nonetheless something about this which makes it work.

IBM
"Green"
30s
20 Jul 2008
An executive becomes a convert to the green cause when it's explained to him just how much money his company can save. His initial scorn evaporates like so much vinegar but it still leaves a nasty smell... if big business is going to wait until their interests are served before acting then, frankly, we're all doomed.

Littlewoods
"Beach"
30s
20 Jul 2009
Our gratitude that 'Trinny and Tranny' (as Lee Evans calls them) are no longer hamming their way through ads for this retailer is almost enough to have us forgive the rather cheesy conceit on display here as Littlewoods cement their position as the Argos of clothes.

Orange
"I Am A Smile"
30s
20 Jul 2009
A variety of animation techniques are used to draw attention to a special offer from Orange which enables punters to win prizes ranging from free texts to holidays. The joyous animated entities presumably represent the happy winners.

The Bill
"A View From The Frontline"
60s
20 Jul 2009
A series of cleverly constructed montage showing different elements from likely stories in the long-running police drama which is now to be broadcast in a new slot which should allow for more swearing, violence and the occasional act of sexual indiscretion.

Orange
"Rockcorps"
30s
20 Jul 2009
The idea of exchanging participation in urban renewal in exchange for gig tickets is brilliant. And this clever film manages to demonstrate that it's capable of appealing to young people of all shapes and sizes.

Five Gum
"Bubbles"
30s
20 Jul 2009
Another notion of what it's like to chew Five Gum has a man descending on to a fountain of bubbles that keep him airborne. It might be hyperbolic but at least it's visually impressive. We'd love to see the same idea used to who "what it's like to eat a Big Mac".

NatWest
"Brochure Production"
30s
20 Jul 2009
Care and attention goes into the printing of brochures containing information about a special offer on home insurance in this ad for the high street bank. In keeping with the rest of the current campaign, we assume these folk aren't actors.

Wall's Sausages
"Monster Hunters"
30s
20 Jul 2010
Another ad in the charming new campaign for Wall's which focuses on eccentric people from the real world. This time, we're in the company of a group of four friends who spend their leisure time on Bodmin Moor searching for its fabled beast.

Die Hard Batteries
"Gary Numan"
1 min 37s
20 Jul 2010
Gary Numan takes part in a ridiculously over the top demonstration of the product's power. The ageing star plays one of his iconic hits using cars as musical instruments which are all being powered by a single battery. It's so impressive we doubt its veracity.

Die Hard Batteries
"The Bullet"
90s
20 Jul 2010
Another powerful demonstration of this product's fortitude. It's taken into the desert and more or less destroyed with a single shot but, believe it or not, it still works. Incredibly useful if you live in South London because of all the drive-by shootings.

Verizon
"Expedition"
60s
20 Jul 2010
An impressive sequence of special effects are used to advertise some kind of computer game in this American commercial directed by Noam Murro. It looks as though the protagonists are on another planet but we're guessing it's the bit of desert used for the moon landings.

T-Mobile
"Colin's Invite"
30s
20 Jul 2010
Colin gets dressed up as one of the Mario Brothers to issue his invitation in the latest in this amusing series of ads. Doing everything in camera has made this a truly engaging campaign and the way his garden recreates a 1990s gaming screen is brilliant.

Sky
"Anything Can Happen In Sport"
30s
20 Jul 2010
Eric Cantona is cleverly inserted into some more sporting action in this ongoing campaign for Sky. The footballer turned actor seems to have cornered the market when it comes to a particular style of over-the-top bluster.

Maynards
"Maynard Says Chew - Man"
30s
20 Jul 2010
A young man is hypnotised by Maynard the moose in this engagingly old-fashioned piece of advertising. This is one of those ads where we hope the protagonist goes on to bigger and better things so that we can laugh at him doing this.

Wonga
"DJ Earl"
30s
20 Jul 2011
Another helping of puppetry on behalf of the payday loan company being offered a veneer of respectability by production values that are considerably more impressive than we normally expect in this grubby sector of the market. Buyer beware... as they say.

Absolut Vodka
"Absolut Blank"
60s
20 Jul 2011
A blank cut-out of the advertised product provides the starting point for a series of artists to unleash their creativity in this superior piece of global advertising. It doesn't say anything about the vodka but it's all about the positioning.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.