David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

NICLAS BERGMAN SIGNS FOR ANNEX.
27 February 2024

Annex Films have completed the signing of director Niclas Bergman. The Swede founded Edithouse Film Works in 1996 and carved out a useful niche for himself in the car sector (he's a firm favourite of Polestar, Volvo, and the like).

Before he gets behind the wheel of a project, Bergman likes to sit down with clients first: "I always ask a bunch of questions. I really want to figure out what they are trying to achieve. Then it's time to create a visual language, specific for the client, that everyone will understand and then recognise."

He goes on to say: "It's all about visual branding. My goal is to always tell a convincing story. This is how you truly reach out with a message. I would even go as far as saying it's the only way, at least in my view."

And what does Basil Stephens, executive producer at Annex, have to say about his new man? "Niclas Bergman describes himself as a classically trained filmmaker. We can only agree, adding that he is also a truly creative force. It's our pleasure to welcome him to the Annex team."



For more on what Niclas Bergman can bring to your next project, ring Basil Stephens on 020 7440 1400 or email basil@thisisannex.co.

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