David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

GERM-O-VISION: ASTRAZENECA'S FLU CAMPAIGN.
24 January 2022

In pre-Covid-19 days, you'd be forgiven for thinking AstraZeneca was a special edition Vauxhall, not a pharmaceutical company. Now, thanks to the Oxford-AstraZeneca vaccine, they're one of the pandemic's most recognisable players.

Their next target is the flu, which, after a well-earned break, is back with a vengeance. Keen to see as many children jabbed as possible, the brand target a captive audience: cinemagoers. As viewers take their seats, they're confronted by a teenage girl who explains how easy it is to spread the virus.


Her speech about close contact is effective on its own, but agency 21 Grams and director Ethan Graham have another trick up their sleeves. When the protagonist sneezes, the audience is simultaneously sprayed with water vapour—think Steven Soderbergh's 'Contagion' in 4DX.

If patrons haven't fled the cinema in panic and made a beeline for the nearest chemical shower by now, they'll be advised to check if their child is eligible for a vaccine. Those who go to the cinema for escapism may be irked, but it's a campaign that, erm, sticks with you.

News

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French comedy director Adrien Armanet has joined HENRY for commercial representation.


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CHRIS BRISTOW SIGNS WITH OB MANAGEMENT.

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GREGORIS RENTIS LANDS AT MINDSEYE.

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JAMES ROUSE JOINS BISCUIT FILMWORKS

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DEL REGINATO HEADS TO BLACK DOG FILMS.

Brazilian Fernando 'Del' Reginato has joined Black Dog Films for UK representation.


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Self-styled 'purveyors of design and motion' Broken Antler have joined the ranks at Dark Energy.


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FILM KLAXON: THE HAPPIEST MAN IN THE WORLD

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A NEW EPOCH FOR EPOCH

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SPINDLE ENJOY A GOOD SOB STORY.

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Ever since John McClane fought Hans Gruber in 1988’s ‘Die Hard’, the tank top has become an action hero staple (see ‘Con Air’, ‘Logan’, ‘Tomb Raider’, and countless others).


News

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