David Reviews
 "You're not an artist, Peggy. You solve problems." Don Draper.
THANKS FOR THE MAMMARIES.
31 May 2023

A cheeky new campaign for Flora's vegan spread encourages consumers to 'skip the cow' when it comes to making sandwiches, toast, and all things buttery.

Pablo London have created a series of irreverent OOH billboards for the brand, to spread the word about the plant-based dairy alternative. Featuring sketchy pictures of animals and questioning the logic of consuming another creature's milk, they encourage customers to consider whether it doesn't make more sense to cut the cow out of the equation altogether.
This very concept of dairy gets called into question by this fun poster.  

Dan Watts, ECD at Pablo, explained the campaign in punny fashion by commenting: "Cow butter's not weird. But it's not... not weird. The more Pablo works with Flora Plant and writes to 'Skip the Cow' the more fun we seem to have. We look forward to seeing where we can take this 'moo'vement next."


“

We look forward to seeing where we can take this 'moo'vement next.

 ”

Ian Hepburn, UK Marketing Director of Flora Plant's parent company Upfield, also expressed his happiness at the campaign's public impact. "We're delighted at the continued success of the Skip the Cow campaign and the light-hearted provocation that makes people stop and think. It has driven record levels of awareness and consideration for Flora Plant and more and more households are buying the brand as a result."

Butter lovers are encouraged to ruminate on the dairy creation process.  
News
PARTY POLITICS

Channel 4 have launched a cheeky ad campaign to herald the arrival of their new docudrama 'Partygate'.
PRESENCE WELCOME GUILLAUME ALLANTAZ.

Presence say they're "excited to collaborate on new and inventive campaigns" with French director Guillaume Allantaz, the latest addition to their UK roster.
IT'S MARTIN HOLZMAN FOR PARTIZAN.

Argentine director Martin Holzman has joined Partizan for global representation.
LOUIS NORTON SELZER LOVES RATTLING STUFF.

Writer and director Louis Norton Selzer has joined Rattling Stuff for commercial representation.

COLIN READ SIGNS WITH THE SWEETSHOP.

Director and skateboarder Colin Read has joined The Sweetshop for work in Australia, New Zealand, and Asia.
THE UNIGNORABLE ADBREAK

A coalition of Australian brands have teamed up with Special Group, The Glue Society and PHD to create the Shift 20 Initiative, which aims to increase disability representation onscreen.
JULIA SIU-YIN NGEOW JOINS BANG TV.

Julia Siu-Yin Ngeow has signed with Bang TV for commercial representation.
SALT 'N' SAUCE UNVEIL YOUNG STAR SEAN LÍONADH

Edinburgh production company Salt 'n' Sauce are very excited to unveil exciting young filmmaker Sean Líonadh.
FREE EVENT - 21 SEPTEMBER

On Thursday 21 September, Jason Stone will be chairing a panel of directors for Thinkbox at the Ham Yard Hotel in Soho... and it's free.
KÂCIKÊ JOIN DOG EAT DOG.

The director duo once known as Santi & Pablo has morphed into KACIKE ['ka-see-kay'], a new addition to Dog Eat Dog’s UK roster.
PRODCO LAUNCHES GLOBALLY.

Ian Pons Jewell and Zico Judge have formally launched ProdCo, a global film production company that's already made a splash.
SHELTER.FILM PARTNER WITH JW COLLECTIVE.

shelter.film have opened a new office in Brussels and joined JW Collective.
MATT CARTER JOINS ANOTHER FILM COMPANY

Matt Carter, who has joined the roster at Another Film Company, is highly skilled at coaxing excellent comedy performances from his actors.
ADAM&EVEDDB WELCOME CHARLOTTE UPTON AND CALLUM MCDONALD.

adam&eveDDB welcome Charlotte Upton and Callum McDonald.
MJZ ARE THREE AND EASY.

Much-coveted directors Charlotte Wells, Halina Reijn, and Matilda Finn have joined MJZ for global representation.
SYE ALLEN ENTERS KODE MODE.

Kode's good-natured tilt at world domination continues with the signing of the director Sye Allen.
STINK RISING SWOOP FOR GEORGE JAQUES.

Director, actor, producer, and writer George Jaques has joined Stink Rising as his career behind the camera takes off.
SARAH CHATFIELD JOINS OUTSIDER.

Outsider have completed the signing of director Sarah Chatfield for commercials in the UK and the Netherlands.
A NEW YORK START FOR MACHINE.

Sound design/music production company Machine have a New York State of Mind as they settle into the Big Apple at long last.
LIZ UNNA SIGNS WITH KODE.

Worldly-wise director Liz Unna has become the latest addition to Kode's commercial roster.
VISION ARTISTS ENLIST HUGO HARRIS.

Whip-smart production designer Hugo Harris has joined Vision Artists for representation.
GREENROOM FILMS GET LOCKY.

Greenroom Films have signed Lochlainn McKenna (aka Locky) to their roster.
SPINDLE WELCOME EDDY.

French animation big guns Eddy have joined Spindle for UK representation.
NOMAD SOUNDS.

Nomad have hired industry guru Andy Humphreys to spearhead their new sound department.
KC LOCKE IS KEY TO MERMAN.

Streetsmart director KC Locke has joined Merman for branded content and music videos.
News
Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.