David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

IMMIGRANT SIGN YONI LAPPIN.
13 February 2024

IMMIGRANT have added director Yoni Lappin to their cosmopolitan roster. No longer a mischievous child who throws crab apples at cars in New York, Lappin is now a trusted, talented director who works with the likes of Sports Direct, Lacoste, and Adidas.

Such work leads Miles Nathan to say: "Yoni's work has always been contemporary, cool, filled with heart and colour and he still has such unbelievable potential! He's an unreal talent and next level signing for us, highlighting our commitment to representing the very best directors on a global scale."

IMMIGRANT's managing director adds: "I've genuinely been nerding out on Yoni's work for close to ten years since his promo for Mura Musa's 'Lovesick' came out." You can see what turned Nathan into a Lappin-ite below, and what clients in Brazil, Scandinavia, and the Netherlands can expect.

The latter gave him the chance to direct Real Madrid and England midfielder Jude Bellingham—a player to watch in the flesh, or star in an Adidas Originals commercial perhaps. Lo and behold, Lappin and agency UDOX deliver.

Filmed at the Alfredo Di Stéfano Stadium, home of Real Madrid's reserve team, the ad portrays a young man who is wise beyond his years, but is also ready to swagger at a moment's notice. It's hard to blame him, as the Stourbridge-born midfielder has earned his stripes in more ways than one.



For more on what Yoni Lappin can bring to your next project, email miles@immigrant.studio or call 07889 306 110.

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