David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

GOT FIVE: SWIMMING.
1 September 2021

DAVID swam for the first time in two years yesterday, and his body demands vengeance. In the meantime, here are a few ads and music videos that complement this summer's Olympic and Paralympic waterworks...

Toyota, 'Upstream' (2021)

Toyota take a lyrical dive into the journey of thirteen-time Paralympic gold medalist Jessica Long in this enchanting commercial. Framed around her difficult start in life - adopted as a baby from Siberia with a rare medical condition - the film follows her long road from there to sporting glory.

Director Tarsem (no stranger to water courtesy of Levi's) handles the film's narative with a delicate hand here, allowing understated voiceover performances to shine with genuine emotional resonance. This isn't a story about overcoming disability but rather of becoming oneself, and it's all the stronger for making that significant delineation clear [Syd Briscoe]


giffgaff, 'The Big Swim' (2017)

The representation of freedom in giffgaff's 2017 ad is gloriously over the top. Using a mixture of in-camera effects and CGI techniques, a woman is shown hurtling into the sky and beyond as she steps off a diving board and heads up instead of down.

Calmly ascending through the outer layers of our planet's atmosphere, she passes the International space Station and the moon before boomeranging around Mars and heading home. Her progress is monitored by her concerned husband, with a little help from the boffins whose lab he gate-crashes. [Jason Stone]


Under Armour, 'Michael Phelps' (2016)

A glance at Michael Phelps's CV is enough to make anyone feel as though they're doggy paddling through life. As this brutal, brilliant ad for Under Armour shows, the broadest shoulders in swimming bear a weight that borders on the superhuman.

With his beard and chiselled physique, there is a hint of the beast about Phelps as he hits the gym. Close-ups capture every sinew being stretched to the limit, while the camera has its work cut out keeping up with the man in full flow. Yet the cost of this effort is palpable. [Andrew MacGregor]


Short Film, 'Johanna Under the Ice' (2016)

Having recovered from a biking accident thanks to cold water therapy, Johanna Nordblad embraced what lies below the icy surface by becoming a world record-holding freediver. This entrancing profile from director Ian Derry captures both the alien beauty of an Arctic lake and the human desire to stay in control.

Those of a nervous disposition may feel obliged to look away as her flirtation with a very obvious catastrophe appears to form part of the appeal. Despite swimming just inches below the surface, the thick coating of ice looks like an impenetrable barrier between Nordblad and the world above. [Andrew MacGregor]


Naughty Boy, 'Runnin' (Lose It All)' (2015)

This astonishing promo by Charlie Robins for Naughty Boy's 'Runnin' is a simple tale of boy meets girl. Its key point of difference is that they appear to live underwater... and no matter how hard you look, there's nothing that suggests the action could have possibly been crafted in post.

That's because it's all filmed for real. How? Well, if you're Robins, you ask free-diving world champion Guillaume Nery to play lead male, free-diving champion Alice Mondolo to play his love, and fellow champ and filmmaker Julie Gaultier to collaborate. Everything from the way the pair move - fluid and majestic - to the stunning grade and the sheer clarity of the images leaves us marvelling. [Alice May]


News

SUPERNOVA HEAD TO YOU ARE HERE

You Are Here have added South American directing duo Supernova to their roster for representation.


THE CORNER SHOP NAB VINCENT RENÉ-LORTIE.

The Corner Shop have signed director Vincent René-Lortie for work in the UK, the US, and the Netherlands.


KNUCKLEHEAD SIGN DAVE BULLIVANT

Knucklehead have signed director and photographer Dave Bullivant for representation in the UK and Amsterdam.


JOHN ALLISON AND CHRIS BOVILL JOIN PABLO LONDON.

Creative tag team John Allison and Chris Bovill have joined Pablo London on a permanent basis.


TV KLAXON: HAWKEYE

Disney+'s Hawkeye focuses on Clint Barton (Jeremy Renner) and his protégé Kate Bishop (Hailee Steinfeld).


CAROLINE KONING ARRIVES AT NEW LAND.

Dutch filmmaker Caroline Koning has joined New Land for representation in the UK and Scandinavia.


GREAT GUNS ADD JESSE VILE

Great Guns have added noted documentary filmmaker Jesse Vile to their roster.


RINGAN

It's nearly two weeks since we heard the shocking news that Ringan Ledwidge had died at the age of just 50.


CURATE ADDS PRANO BAILEY-BOND

Curate have added rising star Prano Bailey-Bond to their bespoke roster.


SILENCE AT SPINDLE.

Known for her ability to cut through the noise, director Silence has joined Spindle's roster for representation.


CHARLIE ROBINS JOINS AGILE FILMS.

Music video whizz Charlie Robins has joined the promos roster at Agile Films.


DAVID BERTRAM LANDS AT BLINK.

French creative-turned-director David Bertram has joined Blink's rosters in London and Amsterdam.


WHITEHOUSE POST ELECT BEN CANNY.

Whitehouse Post have signed editor Ben Canny to their London roster.


HENRY WELCOME SEBASTIAN STRASSER.

Sebastian Strasser, one of Germany's foremost TVC directors, has joined HENRY for French representation.


FILM KLAXON - LIONESS: THE NICOLA ADAMS STORY

Whether you know her as Babyface or The Lioness, Nicola Adams is one of the UK's most decorated boxers.


SCOTT PERRY SIGNS WITH HAMLET.

New markets await for director Scott Perry as he joins HAMLET for representation.


ANOTHER ICELANDIC SIGNING FOR TANTRUM

tantrum have added award-winning director Thora Hilmarsdottir to their roster of talent.


AUBE PERRIE HEADS TO PULSE FILMS

Those with a keen eye on the world of music promos will be excited to learn that Pulse Films have added Aube Perrie to their music videos and commercials roster.


PRETTYBIRD SWOOP FOR JOSEPH WILSON

London filmmaker Joseph Wilson has joined Prettybird UK for commercial representation.


SAM COLEMAN JOINS DARLING

Darling Films have added South African director Sam Coleman to their roster for UK representation.


CHEAT ENLIST JONNY TULLY.

Seasoned operator Jonny Tully has joined CHEAT as a senior colourist.


DOLLY WELLS IS A HAPPY SNAPPER.

Writer, director, and performer Dolly Wells has completed her move to Snapper Films.


FILM KLAXON: SOLIDAGO.

Jerusha West’s 'Solidago' is an upcoming short film set in an all-female 1960s commune.


DAX MARTINEZ-VARGAS IS CURATE MATERIAL.

Curate's directing roster now boasts Dax Martinez-Vargas for UK and European work.


STINK RISING ADDS OLIVIA ROSE

Stink have added director and photographer Olivia Rose to their Rising roster.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.