Milk Machine, Mad Cow Films's content division, is now fully operational. Led by Harry Moore and Nelta Kasparian, Milk Machine focus on alternatives to regular TV ads, like branded content, in-store experiences, and digital marketing.
The team have already produced bags of work as part of Mad Cow Films, and executive producer Pete Chambers can't wait to see what happens next: "We wanted to give them a chance to flourish even more under their own banner. They are creating really interesting partnerships with brands and their strategic thinking is backed up with incredibly supple production."
Milk Machine will be here to nurture new talent, tell culturally relevant stories, and deliver the best results for our clients.
Sure enough, Harry Moore says Milk Machine avoid "many of the constraints we often all face in traditional TVC production" and skip to the good bits: "Our vision is to push the envelope of creativity by crafting engaging and brilliant work. Over the last four years we have carried out multiple successful projects for companies such as LEGO, Mainline, Acora and EE.
"The success of these projects has validated this new way of approaching production. Milk Machine will be here to nurture new talent, tell culturally relevant stories, and deliver the best results for our clients." Sounds like they're full of the white stuff.