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AGENCIES Which agency has the best ratings when you add 'em all up and average it out?
DIRECTORS And if you do the same thing with directors, who's top of that list?
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Simon Ratigan says it's "an honour and a thrill" to join Chelsea Pictures for commercial representation in the US. When asked about the move, the revered director points to the "impressive roster of filmmakers and enviable track record of work" that Chelsea have.
He also likes what Chelsea stand for in New York and Los Angeles: "Over the years, I've been involved in some fascinating projects that have proved not only collaborative and creatively rewarding but also a joy to create. Now, with the experience, support, and expertise of Chelsea, I'm excited to be doing the same in the US: directing films that are as unique and joyful to watch as they are to make."
That suits Chelsea owner and president Lisa Mehling down to the ground: "I've been a major fan of Simon's for years. His films have such a beautiful aesthetic and he has a gift for making scripted campaigns feel so real, so authentic, and so relatable. I feel fortunate to have the opportunity for Chelsea to establish Simon in the US market."
Previous clients like Land Rover and British Gas will be keen to see how Ratigan gets on across the pond. This spot for the latter demonstrates just how easy it can be to ensure that representation is more than just a buzz word. From day-to-day baths and showers to pregnancy tests and boiler breakdowns, none of the action is informed by the fact the family is mixed-race, or that one of the kids uses sign language. As you can see, Ratigan thrives with scripts like this.
Samantha Jayne and Arturo Perez Jr, directors of the recent 'Mean Girls' reboot, have graduated from North Shore High School and enrolled at Park Pictures.
