David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

ANONYMOUS CONTENT BET ON THIRTYTWO.
13 April 2022

Don't let the name fool you—Anonymous Content know when to draw attention to themselves. The signing of directors Dylan Southern and Will Lovelace (aka thirtytwo) is one such occasion, as the company welcome the in-form duo to their UK and US rosters.

The move follows the release of thirtytwo's punchy effort for Screwfix, with the brand eager to show they cater for more than just white van men. Equipped with a diverse cast and Mozart’s 'Requiem', the two deliver a superb demonstration of the relationship between skilled workers and their tools.


2016 saw them profile another consummate professional, this time for cinema advertising company Pearl & Dean. While the likes of Clint Eastwood and John Wayne unloaded their six-shooters, someone had to train the tumbleweeds.

In the style of a newsreel unearthed from the archives, the film pays tribute to Tinseltown's best tumbleweed wrangler - an "enigma" with the driest job on set. Between shots of 'Duel of Desire' in production, we see the trainer do what she does best: coercing, befriending, and disciplining wild tumbleweeds.


If 'Tumbleweed Trainer' depicts someone at the height of powers, then thirtytwo's work for the Department of Education captures a protagonist coming into her own. A girl's progress through the education system captivates from start to finish, as she navigates lessons, detention, and GSCEs.

Cinematic and measured, it's a charming piece of work which may entice potential educators into the fold. What's more, it proves that working with Southern and Lovelace is the educated choice.


Reckon thirtytwo are ideal for your next project? Then email Anonymous Content's Tor Fitzwilliams via tor@anonymouscontent.com.

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