David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

OB42 WELCOME SAMAN KESH.
15 April 2024

OB42's revamped roster now boasts Saman Kesh, a director from Sacramento, California who loves video games and hates bigotry. It's a winning combination as far as DAVID's concerned, but how does Kesh's reel stack up?

If you have the need for speed and DIY consumables, this well-calibrated Toyota film will see you right. As fellow shoppers hop to one side, the protagonist drifts around corners, tears along aisles, and hits the brakes on her trolley only when necessary. Kesh also delivers on the open road, revealing Toyota's GR86 sports car as the inspiration behind this breakneck shopping trip.


Such work leads CEO Otis Bell to say: "Saman's work encapsulates the charismatic nuances we see as essential in today's advertising. He has a unique ability to inject the perfect amount of personality and originality into his films whilst dousing them in high-octane camera techniques that punch their way into the viewer's eyeline and keeps them engaged."


The rebranded OB42 is such a unique model that suits me and my weirdo interests (both in and out of commercials).

 ”

"He's very much aligned with our ambitions as a company across all areas of filmmaking so we're feeling supercharged by having his creativity and passion at the centre of our newly released roster."


And what does Kesh have to say about all this? "The rebranded OB42 is such a unique model that suits me and my weirdo interests (both in and out of commercials). It's an exciting prospect to be with this evolved company—a place I can thrive and where I'm supported with my cinematic shenanigans.

"I love working in the UK and I feel with OB42 and their awesome team my adventure will go so much further. We really got some fun stuff cooking and this yank can't wait to inject his ADHD into the UK market."

Click here to see more of Saman Kesh's work. Next, email Otis Bell via otis@ob42.com.

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