David Reviews

 It's the work, stupid.

HEAR, HEAR FOR AUDIO DESCRIPTION.
7 August 2018

Some of the UK's biggest television networks have joined together to support the Royal National Institute of Blind People's campaign for improved access to audio description (AD).

To promote the charity's #ADSupport drive, the likes of Channel 4, ITV, Five, and the BBC have each launched films drawing attention to their respective AD services, including commentaries for everything from soap operas to movies.


The campaign aims to help more blind and visually-impaired enjoy their favourite programmes via AD, which, according to Ofcom's latest directives, must be available for at least ten percent of a channel's output.

While the UK looks to strengthen its existing offerings to visually-impaired viewers, other countries are yet to catch up. For example, Australia's roll-out of AD technology has long been hampered by political wrangling and budget-conscious broadcasters - much to the frustration of disability campaigners.



As Blind Citizens Australia spokeswoman Lauren Henley told the Guardian recently: "This is not an earth-shattering technology, it's something that's existed in every other developed country for quite a while, and Australia is lagging behind."

Likewise, UK broadcasters risk censure for failing to meet their AD quotas - something which befell ESPN in 2014 to the tune of £120,000. Such measures underline the importance of accessibility in the modern era, and the subsequent efforts of charities and channels alike to keep viewers entertained and in the loop.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.