David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

FILM KLAXON: ALT SHIFT LIFE.
12 May 2024

Laura Checkoway's 'Alt Shift Life' flits between Nashville, Tennessee, Bangalore, India, and the Bronx in New York City for a story about technology and new starts. Protagonists Scott, Sai, and DeVonn were each stuck in a rut before they discovered ServiceNow, a software company on an upskilling spree.

Produced by Lief and Tribeca Studios in association with ServiceNow, the twenty-seven-minute documentary draws attention to RiseUp, a programme designed to help people like Scott, Sai, and DeVonn pursue careers they always thought were out of reach. Who'd a thunk it, eh? A film where technology is not out to corrupt or kill us!

Ahead of its premiere at the 2024 Tribeca Festival, Checkoway says: "Weaving their stories with depth and intimacy, a refreshing narrative emerges about our shared economic future, inspiring us as they each create brand-new starts. A line from Rumi encapsulates the spirit of our film: "Do not be satisfied with the stories that come before you. Unfold your own myth."


News

REVOLVER WELCOME TASO ALEXANDER.

Good news for Revolver as Taso Alexander joins for commercial representation Down Under.


FREDDIE CATTANEO SIGNS FOR RATTLING STUFF.

Freddie Cattaneo has become the latest addition to the roster at Rattling Stuff.


PRACTICE MAKES PERFECT FOR JELLY.

American creative workshop Practice are now represented by Jelly for global work.


SEBASTIAN THIEL AND SAM AND DAVID CUTLER-KREUTZ JOIN OB42.

Not one, not two, but three new faces have arrived at OB42: Sebastian Thiel and brothers Sam and David Cutler-Kreutz.


KEEGAN BRADLEY FACES ANOTHER TEST.

With Keegan Bradley in the news, DAVID thought he'd revisit one of the best golf ads of all time.


FILM KLAXON: DAMMI.

Yann Demange, director of ''71' and 'White Boy Rick', is back with an experimental short film about home and identity.


ODELAY FILMS SWOOP FOR JENNIFER SHERIDAN.

Comedy director Jennifer Sheridan is now on the books at Odelay Films.


DANIELA ROTARU JOINS TIME BASED ARTS.

Her country of birth may be out of Euro 2024, but Romania's Daniela Rotaru has every reason to be happy.


AI UP, IT'S KEANU REEVES!

Keanu Reeves plays a cybersecurity expert called in J in this Palo Alto Networks spot.


FILM KLAXON: ISAAC.

When a commentator says "It's been a tough road for Isaac Chamberlain" he means it.


PAUL BRIGANTI HEADS FOR RADICALMEDIA.

Comedy director Paul Briganti has joined RadicalMedia for commercial representation in the US.


IT'S CASWELL COGGINS FOR JOHNNY FOREIGNER.

Seasoned commercials director Caswell Coggins is now represented by Johnny Foreigner for all in-house work.


WAVE RAVE ABOUT MUNZIE THIND.

Wave Studios have a new senior sound designer in the form of Munzie Thind. The move reunites him with brother Parv, a fellow GCRS alumnus.


CAVIAR WELCOME SCOTT PERRY.

Caviar now boast Scott Perry for commercials and music videos in the UK and the Netherlands.


ANDERSON WRIGHT JOINS STINK IN THE USA AND MEXICO.

Anderson Wright has joined Stink for commercial representation in the USA and Mexico.


ELECTION NIGHT PARTY COURTESY OF RALPH

Starting at 4.00 in Shoreditch, agency Ralph will be celebrating the launch of their exciting new magazine... and you're invited.


MIGUEL CAMPAÑA JOINS CAVIAR IN THE US.

Already represented by Caviar in the UK and France, Miguel Campaña has joined the US roster for good measure.


A NITRAM BOOST FOR MINDSEYE.

Belgium-based Swiss director Nitram has joined MindsEye for representation.


MINDSEYE JOIN THE LEETHAL REPPIN FOLD.

MindsEye are now on the books at Leethal Reppin, the company founded by super agent Lee Fairweather.


YOU FINALLY REALLY DID IT! YOU MANIACS!

Toys'R'Us have leaned fully into so-called AI filmmaking by constructing a commercial by feeding prompts into Sora.


JAMES BARGENT IS MUSIC TO RASCAL'S EARS.

Post-production house RASCAL have hired beanie lover James Bargent as Head of Music.


CANNES 2024 - DAY 5

For many at Cannes, the Film Lions on the Friday night is still the climax of the Festival... and rightly so.


CANNES 2024 - DAY 4

With many attendees heading home on the Friday, Thursday has become the biggest day for socialising, and the pressure is on to find the swankiest venue.


CANNES 2024 - DAY 3

Day 3 was split between the Palais, where DAVID once again took in a few panels, and a sea voyage to the Irlanda - a yacht moored about half mile from the coast.


CHELSEA PICTURES WELCOME SIMON RATIGAN.

Simon Ratigan says it's "an honour and a thrill" to join Chelsea Pictures for commercial representation in the US.


News

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