Just So - the creative studio co-founded by Jonny Madderson and Jono Stevens - have joined the roster at Lemonade Reps.
Established in 2007, Just So have carved a niche for themselves as both a story-driven creative agency and a forward-thinking production house. Now under the Lemonade umbrella, the studio aim to build on over a decade's worth of experience.
It helps that Just So have a glut of directing talent based at their Shoreditch headquarters, as well as access to filmmakers around the world. This means they can react to opportunities on the fly and pick the right talent for the job.
Their proposition is further enhanced by the Real Story Network - a 'story casting' service that finds real-life individuals with a story to tell for brands and content creators alike. Needless to say, it chimes with Just So's zest for documentaries.
Such work complements Just So's commercial and entertainment output, with the studio always keen to develop new formats and concepts. Lemonade's goal is make sure more of the right clients benefit from them.