David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

AUGUSTO GIMÉNEZ ZAPIOLA JOINS BIRTH UK.
21 April 2022

Argentine commercials director Augusto Giménez Zapiola has become the latest addition to Birth's UK roster. After joining the company's French roster in July 2021, he's ready for some hardcore Channel-hopping.

"I'm delighted to extend my relationship with Birth into the UK," Zapiola says. "I greatly admire British storytelling with its celebrated humour and intelligence, so I can't wait to start filming there." All he needs is the right script to land on his desk.


He'll do it justice if his recent work for Greenweez is anything to go by. Though mass consumerism is one of the most serious threats to our planet, viewers are weary of grim awareness films that resemble post-apocalyptic disaster movies. Thus, Zapiola uses humour to seed the brand's message.


Augusto is indisputably one of the best directors around.

 ”

Woodstock veterans Creedence Clearwater Revival provide the soundtrack as a man departs his gadget-filled apartment to run through a commune where everyone else is getting by with much less. Thanks to Zapiola's light touch, the work is both entertaining and informative.


Naturally, Birth UK executive producer Kate Elson is chuffed to have Zapiola on these shores: "Augusto is indisputably one of the best directors around. He brings immeasurable knowledge and passion to every film he makes and we're thrilled he's joining us at Birth UK."

To discuss Augusto Giménez Zapiola further, give Kate Elson a ring on 07970 943 464 or email kate@birth.tv.

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