David Reviews
 "You're not an artist, Peggy. You solve problems." Don Draper.
THE FUTZ BUTLER DELIVER FOR ITV.
8 December 2022

When ITV needed a new sonic identity, they rang The Futz Butler, who blend music, sound design, and field recordings like audio alchemists. The challenge was to make ITV1, ITV2, ITV3, ITV4, and ITVBe sound similar but different, and make a bespoke mnemonic for ITVX. Simple, right?

That's where dauntless founder and creative director Paul Sumpter came in: "Our vision was to build a challenging and memorable sonic identity for ITV that turns heads and changes perceptions. A sound that is as bold as it is reflective of modern Britain." This called for a Finnish zither, a VHS player, a bag of sugar, and some party balloons.


These became Sumpter's instruments, accompanied by a choir made up of iPhone voice notes. The process intrigued ITV executive creative director Tony Pipes, who says: "The Futz Butler have been a pleasure to work with from day one. The work they produced was exciting, challenging, and original - taking us out of our comfort zone whilst still hitting the brief and expressing the brand.

"How they work, the process and the original way they approach the work is not only fascinating, but effective. It's been a joy." Keen to hear what all the fuss is about? Then tune into any of ITV's five channels or their new-fangled streaming service.

For more on what The Futz Butler can bring to your next project, ring their London HQ on 020 7404 7227.
News
BLINKINK SNAP UP WILL WIGHTMAN.

In 2022, Will Wightman joined Blinkink as a director's assistant. One year later, he's got his own spot on the roster.
THE STAGE IS SET FOR DANIEL LUNDH AT HAMLET.

Comedy director Daniel Lundh has joined HAMLET for representation in France, Belgium, China, and the Netherlands.
D-FRAN ARRIVES AT WHITEHOUSE POST.

Self-taught editor D-Fran (or Michele Difrancesco, if you’re not into the whole brevity thing) has joined Whitehouse Post London.
EMILIE BADENHORST TOUCHES DOWN AT AGILE FILMS.

South African director Emilie Badenhorst is ready to crack the UK market with Agile Films.
FRIEND SWOOP FOR INDIA HARRIS.

FRIEND London have completed the signing of India Harris for commercials and music videos.
IT'S KEVIN THOMAS AT MOXIE PICTURES.

Moxie Pictures now represent Kevin Thomas in both the UK and the United States.
BITE COLLECTIVE WELCOME MIKE MATTHEWS.

Mike Matthews, trusted purveyor of food and drink commercials, has joined Bite Collective for UK and European representation.
STEVE COPE SIGNS WITH DARK ENERGY.

Dark Energy have added Steve Cope to their already capable talent roster.
NADAV KANDER LANDS IN THE UK WITH CHELSEA PICTURES.

Director and photographer Nadav Kander is now represented on both sides of the Atlantic by Chelsea Pictures.
MARTIN SMATANA AND CHARLIE TOQUÉ JOIN JELLY LONDON.

Slovakian stop-motion animator Martin Smatana and French illustrator/director Charlie Toqué have signed for Jelly.
BISCUIT FILMWORKS SIGN ROSIE MAY BIRD SMITH.

Up-and-coming director Rosie May Bird Smith has become the latest addition to the gang at Biscuit Filmworks.
1STAVEMUSICVIDEO KILLED THE RADIO STAR.

What do you get when you combine 1stAveMachine and music videos? 1stAveMusic Videos, of course.
SNK AND RED APPLE BECOME FOREVER AUDIO

The audio post-production house SNK Studios and the specialist audio agency Red Apple Creative have been rebranded as Forever Audio,
EPOCH FILMS SWOOP FOR ELLE BROOKS-TAO.

Director Elle Brooks-Tao (née Ginter) has joined Epoch Films for UK representation.
JACOBINE VAN HELLEMOND JOINS CURATE FILMS.

Curate Films reckon new signing Jacobine van Hellemond is "one of the most exciting directors on the circuit".
ALEX DICKINSON SIGNS FOR CURLY.

After eight productive years at ITV, Alex Dickinson is back on the commercial circuit with Curly.
MAGNUS HÄRDNER LANDS AT MAD COW.

Sweden's Magnus Härdner has joined Mad Cow for commercial representation.
TORONTO'S RADIOAKTIVE MATERIAL.

Radioaktive's world tour continues as they open a new office in Toronto, Canada.

AN UNCANNY TURN OF EVENTS AT PULSE.

Director duo Elliot Elder and George Muncey (aka UNCANNY) have joined Pulse Films for representation.
OUTSIDER WELCOME JASON LOWE.

Director, photographer, and cafe owner Jason Lowe is the latest addition to Outsider's formidable roster.
REVOLVER OFFER FIONA MCGEE A SHOT AT GLORY.

In-form commercial director Fiona McGee has joined Revolver for representation in Australia.
PHIL HIGNETT'S BACK FOR MORE AT MARSHALL STREET EDITORS.

Phil Hignett's back for more commercials at Marshall Street Editors.
SOUL TO SOUL WITH
HANNA MARIA HEIDRICH.

Director Hanna Maria Heidrich is constantly busy, but as DAVID found when we spoke to her, she can't resist taking on new opportunities.
FILM KLAXON: CREATURE.

Asif Kapadia, director of 'Senna', 'Amy', and 'Diego Maradona', changes tack with 'Creature', a film based on the English National Ballet production of the same name.
JINX GODFREY'S BACK AT MARSHALL STREET EDITORS.

Jinx Godfrey, whose credits include 'Chernobyl', 'The Princess', and 'The Theory of Everything', is available for commercials again at Marshall Street Editors.
News
Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.