David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

LOUIS NORTON SELZER LOVES RATTLING STUFF.
19 September 2023

Writer and director Louis Norton Selzer has joined Rattling Stuff for representation. The move follows the release of his lively Sports Direct ad, which claims it is possible to have a good first day back at school. You just need to have the right clothes, the right attitude, and the ability to slide under your teacher's legs with panache.

Sports Direct's blue and red colours pop up throughout this thirty-second speedrun, as do the brand's ubiquitous giant mugs. Norton Selzer clicked with the brand straight away, and their rapport is plastered all over the final product. But how did the opportunity come about?


Executive producer Cabell Hopkins says: "Louis has been making very high-end narrative short films for a while now, and flexing his directorial muscles so to speak, waiting for the opportunity to make that first standout short form piece.


I'm delighted to be joining the Rattlers, and I’m excited to see what we do next.

 ”

"It was through a mixture of luck and hard graft that we managed to win the Sports Direct ad, and I'm pretty sure Louis won't look back now, as he has all the qualities to make it as a very accomplished commercial director." They're also excited to see how Norton Selzer follows up short films like 'The Impatient Man' and 'The Chippie'.



For now, let's hear from the man of the hour: "I've been looking for a place to call home for a while now. I knew Cabell from years gone by, and I was intrigued and excited by the offering at Rattling Stuff.

"After reuniting for the Sports Direct 'Back To School' spot with Mox London, we realised we were a great fit so decided to make it official—I'm delighted to be joining the Rattlers, and I'm excited to see what we do next." Whatever his next project turns out to be, expect Rattling Stuff to make some noise about it.

For more on what Louis Norton Selzer can bring to your next project, ring Cabell Hopkins on 020 7851 2000 or email cabell@rattlingstuff.co.uk.

News

JARED CLAYTON JOINS ACADEMY FILMS.

Self-taught director Jared Clayton is now on the books at Academy for UK and US work.


REVOLVER WELCOME TASO ALEXANDER.

Good news for Revolver as Taso Alexander joins for commercial representation Down Under.


FREDDIE CATTANEO SIGNS FOR RATTLING STUFF.

Freddie Cattaneo has become the latest addition to the roster at Rattling Stuff.


PRACTICE MAKES PERFECT FOR JELLY.

American creative workshop Practice are now represented by Jelly for global work.


SEBASTIAN THIEL AND SAM AND DAVID CUTLER-KREUTZ JOIN OB42.

Not one, not two, but three new faces have arrived at OB42: Sebastian Thiel and brothers Sam and David Cutler-Kreutz.


KEEGAN BRADLEY FACES ANOTHER TEST.

With Keegan Bradley in the news, DAVID thought he'd revisit one of the best golf ads of all time.


FILM KLAXON: DAMMI.

Yann Demange, director of ''71' and 'White Boy Rick', is back with an experimental short film about home and identity.


ODELAY FILMS SWOOP FOR JENNIFER SHERIDAN.

Comedy director Jennifer Sheridan is now on the books at Odelay Films.


DANIELA ROTARU JOINS TIME BASED ARTS.

Her country of birth may be out of Euro 2024, but Romania's Daniela Rotaru has every reason to be happy.


AI UP, IT'S KEANU REEVES!

Keanu Reeves plays a cybersecurity expert called in J in this Palo Alto Networks spot.


FILM KLAXON: ISAAC.

When a commentator says "It's been a tough road for Isaac Chamberlain" he means it.


PAUL BRIGANTI HEADS FOR RADICALMEDIA.

Comedy director Paul Briganti has joined RadicalMedia for commercial representation in the US.


IT'S CASWELL COGGINS FOR JOHNNY FOREIGNER.

Seasoned commercials director Caswell Coggins is now represented by Johnny Foreigner for all in-house work.


WAVE RAVE ABOUT MUNZIE THIND.

Wave Studios have a new senior sound designer in the form of Munzie Thind. The move reunites him with brother Parv, a fellow GCRS alumnus.


CAVIAR WELCOME SCOTT PERRY.

Caviar now boast Scott Perry for commercials and music videos in the UK and the Netherlands.


ANDERSON WRIGHT JOINS STINK IN THE USA AND MEXICO.

Anderson Wright has joined Stink for commercial representation in the USA and Mexico.


ELECTION NIGHT PARTY COURTESY OF RALPH

Starting at 4.00 in Shoreditch, agency Ralph will be celebrating the launch of their exciting new magazine... and you're invited.


MIGUEL CAMPAÑA JOINS CAVIAR IN THE US.

Already represented by Caviar in the UK and France, Miguel Campaña has joined the US roster for good measure.


A NITRAM BOOST FOR MINDSEYE.

Belgium-based Swiss director Nitram has joined MindsEye for representation.


MINDSEYE JOIN THE LEETHAL REPPIN FOLD.

MindsEye are now on the books at Leethal Reppin, the company founded by super agent Lee Fairweather.


YOU FINALLY REALLY DID IT! YOU MANIACS!

Toys'R'Us have leaned fully into so-called AI filmmaking by constructing a commercial by feeding prompts into Sora.


JAMES BARGENT IS MUSIC TO RASCAL'S EARS.

Post-production house RASCAL have hired beanie lover James Bargent as Head of Music.


CANNES 2024 - DAY 5

For many at Cannes, the Film Lions on the Friday night is still the climax of the Festival... and rightly so.


CANNES 2024 - DAY 4

With many attendees heading home on the Friday, Thursday has become the biggest day for socialising, and the pressure is on to find the swankiest venue.


CANNES 2024 - DAY 3

Day 3 was split between the Palais, where DAVID once again took in a few panels, and a sea voyage to the Irlanda - a yacht moored about half mile from the coast.


News

Address: Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.