OB Management are now OB/42 after they were bought by—you guessed it—42, the transatlantic production and management company. The deal covers OB's commercial and music video rosters, picture agency Probation, and Los Angeles offshoot Reprobates, though founder Otis Bell and COO Frida Nilsson stay in charge.
The former says: "It has always been our ambition to offer representation to creators and directors across all storytelling disciplines. Having known the partners at 42 for many years, it was very clear from our early conversations that a partnership with them would be the most impactful and credible way to add to our offering."
We've admired Otis, his team, and the incredible roster he has amassed for some time.
"Not only are the team at 42 incredibly smart and entrepreneurial," Bell adds, "they also share the same values, work ethic and passion for nurturing talent in all mediums of storytelling. We are thrilled to be growing the company further alongside our friends and partners at 42."
This leads 42's Josh Varney to say: "We've admired Otis, his team, and the incredible roster he has amassed for some time – they've created content for a series of iconic musicians and global brands for almost two decades. This deal underscores 42's commitment to solidifying our position as a home for creativity and talent who shape and impact culture."