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FLIPT have kicked off the new year by signing Duncan Christie to their commercial roster. Co-founder Trent Simpson says, "There is nothing better than a story well told and Duncan does this with wonderful sensitivity and beautiful visuals. We are thrilled to have him join FLIPT."
One of the Brighton native's recent highlights is this ad for Irish meat brand Denny, which charts a man's first steps to grandparenthood. When the baby takes centre stage at home, the bloke does his best to be helpful, but everything's already under control. He knows it as well, hence the gentle smile when someone says, "That's grand".
Just when it looks like he's on the bench for good, he plays a blinder in the kitchen with a round of ham and cheese toasties. It's a selfless act, and his reward is a baby in his arms while mum eats. The way he introduces himself to his grandchild is well played, and shows that Christie cares about his characters.
Compassion also drives this brilliant commercial for Breast Cancer Now, a charity who aim to prevent all deaths from the disease by 2050. This inspires a young girl to build a time machine in her bedroom—taking her ailing mum by the hand, we realise there isn't a moment to lose.
Mother and daughter share a tender moment as they will the time machine into life, their innocent fantasy bathed in a comforting glow by Christie. Coupled with endearing production design that blends reality and science fiction, it's a strong calling card for FLIPT's new arrival. Whatever comes next should be worth a gander.
You can see more of Duncan Christie's work here. To discuss a potential project, contact Trent Simpson (trent@flipt.tv) on 07521 296 722.
Asif Kapadia, director of 'Senna', 'Amy', and 'Diego Maradona', changes tack with 'Creature', a film based on the English National Ballet production of the same name.
Jinx Godfrey, whose credits include 'Chernobyl', 'The Princess', and 'The Theory of Everything', is available for commercials again at Marshall Street Editors.
