David Reviews

 It's the work, stupid.

RONDA JOINS NOT TO SCALE
1 August 2018

Not To Scale have signed directing collective Ronda to their roster for UK and US representation.

The trio - comprised of Santiago Graziano, Fernán Graziano, and Miguel Cesti - are known for their vibrant character design and humorous approach to storytelling. Their colourful animation work and astute balance between visuals and narrative have made their work aimed at children especially popular.

Working together since 2007, Ronda have worked with many renowned brands across children's TV and advertising - including the likes of Nickelodeon, Cartoon Network, and Discovery Kids.



During their decade-plus career in the industry, Ronda have also worked extensively in short and feature films. Their sense of fun and visual excitement transcends format, as their tangible characters draw in viewers both young and old.


Ronda have a gift for creating charismatic, madcap characters that audiences everywhere can instantly engage with.

 ”

2015 short film 'CMYK' demonstrates Ronda's ability to marry an artistic vision with their trademark sense of whimsy. A meditation on colour mixing, the piece depicts surreal scenarios in which the personifications of various colours acquire a new shade - whether that's through getting their heads stuck together or, ahem, producing a cloud of a whole new hue.



Ronda are certainly looking forward to mingling with the Not To Scale roster, saying: "We are thrilled to join Not to Scale. We have admired their work for a while, and to be part of such an exciting, creative roster of talent is inspiring for us."

You can check out more of Ronda's reel over at Not To Scale, then get in touch with their London HQ on 020 7734 4575 for more information.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.