David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

COMMON PEOPLE FILMS SIGN CATHERINE LOSING.
17 August 2020

Director and photographer Catherine Losing has joined the ranks at Common People Films.

Born in the Isle of Axholme, Losing graduated from Nottingham Trent University with a bachelor's degree in photography. She then moved to London for work as a photographer's assistant and quickly earned her stripes.

These days London-based Losing is a prolific artist in her own right, combining film and photography, branded and personal work with ease.


This 2015 Sharwood's commercial, for example, uses zippy editing and an appealing selection of ingredients to underline the brand's love of flavour rather than trying to usurp one's favourite local carry-out. Losing's Technicolour palette is a welcome change of pace for the venerable food company, too.


Common People's founder and executive producer, Tony Roberts, reckons more brands stand to benefit from Losing's vibrant style: "She loves to push the fashion and beauty angle that’s so prevalent in her photography and we’re really excited to be working with her.

"Although Catherine is very happy to work on a variety of brand campaigns she is drawn to colourful projects and definitely more into visually interesting ideas over storytelling - working with brands that don’t take themselves too seriously and with treatments that are fun and bold."

More of Catherine Losing's work can be found here. To set up a meeting, ring Common People's Tony Roberts (tony@commonpeoplefilms.com) on 07979 646 647, or Ramy Dance (ramy@commonpeoplefilms.com) on 07958 723 239.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.