David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

YOU CAN'T SPELL LOVE ISLAND WITHOUT ADS.
16 January 2023

Advertisers jumped for joy in 2019 when it was announced that Love Island, ITV's most valuable controversy magnet, would go from one to two series a year. As millions of viewers prepare for the winter 2023 edition (no need to worry about energy bills in the villa), let's see how two brands—eBay and Love Island—approach the series.


1. eBay



Online swap meet eBay are Love Island's "official pre-loved fashion partner", so DEPT, McCann London, and PrettyBird director Lucrecia Taormina introduce four pals who crave bargains as much as a trip to Casa Amor. The show is many viewers' ultimate guilty, so how about a bit of guiltfree fashion on the side?



2. Just Eat



More animal antics from Just Eat as tropical birds Izzy and Lloyd; geckos Gaz and Oz; and Cam the chameleon and Tina the turtle return for another menagerie of idents (courtesy of McCann London and Terri Timely of Park Pictures). The commentary remains as silly as ever, with talk of love pentagrams and a barrage of hashtags to ease viewers in and out of commercial breaks.


News

D-FRAN ARRIVES AT WHITEHOUSE POST.

Self-taught editor D-Fran (or Michele Difrancesco, if you’re not into the whole brevity thing) has joined Whitehouse Post London.


EMILIE BADENHORST TOUCHES DOWN AT AGILE FILMS.

South African director Emilie Badenhorst is ready to crack the UK market with Agile Films.


FRIEND SWOOP FOR INDIA HARRIS.

FRIEND London have completed the signing of India Harris for commercials and music videos.


IT'S KEVIN THOMAS AT MOXIE PICTURES.

Moxie Pictures now represent Kevin Thomas in both the UK and the United States.


BITE COLLECTIVE WELCOME MIKE MATTHEWS.

Mike Matthews, trusted purveyor of food and drink commercials, has joined Bite Collective for UK and European representation.


STEVE COPE SIGNS WITH DARK ENERGY.

Dark Energy have added Steve Cope to their already capable talent roster.


NADAV KANDER LANDS IN THE UK WITH CHELSEA PICTURES.

Director and photographer Nadav Kander is now represented on both sides of the Atlantic by Chelsea Pictures.


MARTIN SMATANA AND CHARLIE TOQUÉ JOIN JELLY LONDON.

Slovakian stop-motion animator Martin Smatana and French illustrator/director Charlie Toqué have signed for Jelly.


BISCUIT FILMWORKS SIGN ROSIE MAY BIRD SMITH.

Up-and-coming director Rosie May Bird Smith has become the latest addition to the gang at Biscuit Filmworks.


1STAVEMUSICVIDEO KILLED THE RADIO STAR.

What do you get when you combine 1stAveMachine and music videos? 1stAveMusic Videos, of course.


SNK AND RED APPLE BECOME FOREVER AUDIO

The audio post-production house SNK Studios and the specialist audio agency Red Apple Creative have been rebranded as Forever Audio,


EPOCH FILMS SWOOP FOR ELLE BROOKS-TAO.

Director Elle Brooks-Tao (née Ginter) has joined Epoch Films for UK representation.


JACOBINE VAN HELLEMOND JOINS CURATE FILMS.

Curate Films reckon new signing Jacobine van Hellemond is "one of the most exciting directors on the circuit".


ALEX DICKINSON SIGNS FOR CURLY.

After eight productive years at ITV, Alex Dickinson is back on the commercial circuit with Curly.


MAGNUS HÄRDNER LANDS AT MAD COW.

Sweden's Magnus Härdner has joined Mad Cow for commercial representation.


TORONTO'S RADIOAKTIVE MATERIAL.

Radioaktive's world tour continues as they open a new office in Toronto, Canada.


AN UNCANNY TURN OF EVENTS AT PULSE.

Director duo Elliot Elder and George Muncey (aka UNCANNY) have joined Pulse Films for representation.


OUTSIDER WELCOME JASON LOWE.

Director, photographer, and cafe owner Jason Lowe is the latest addition to Outsider's formidable roster.


REVOLVER OFFER FIONA MCGEE A SHOT AT GLORY.

In-form commercial director Fiona McGee has joined Revolver for representation in Australia.


PHIL HIGNETT'S BACK FOR MORE AT MARSHALL STREET EDITORS.

Phil Hignett's back for more commercials at Marshall Street Editors.


SOUL TO SOUL WITH
HANNA MARIA HEIDRICH.

Director Hanna Maria Heidrich is constantly busy, but as DAVID found when we spoke to her, she can't resist taking on new opportunities.


FILM KLAXON: CREATURE.

Asif Kapadia, director of 'Senna', 'Amy', and 'Diego Maradona', changes tack with 'Creature', a film based on the English National Ballet production of the same name.


JINX GODFREY'S BACK AT MARSHALL STREET EDITORS.

Jinx Godfrey, whose credits include 'Chernobyl', 'The Princess', and 'The Theory of Everything', is available for commercials again at Marshall Street Editors.


FILM KLAXON: MY DREAMS HAVE BEEN DARK OF LATE.

A suit of armour goes rogue in Joshua Warren’s upcoming short film, ‘My Dreams Have Been Dark of Late’.


DAVID PLAYS... 'SOCCER STORY'.

'Soccer Story' from developers Panic Barn features a villain in no way inspired by Sepp Blatter.


News

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