David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

GUSTAV SUNDSTRÖM JOINS MINDSEYE.
8 June 2022

MindsEye have added Gustav Sundström's "unique comedic voice" to their roster of directors. Born and raised in rural Sweden, young Sundström devoured horror comedies such as 'Tremors' and 'Gremlins' like meatballs. The tone of Ron Underwood and Joe Dante's work stuck with Sundström as he pursued a career in filmmaking.

Now a prolific director and co-founder of Gothenburg production company Business Club Royale, Sundström is ready for a crack at the UK market. So, what can viewers and brands alike expect from the Swede?



According to MindsEye's press release, Sundström's "wonderful eye for casting populates madcap worlds with brilliant, grounded characters who take the absurd in their stride". He also "fuses classic storytelling with a hint of twisted magic and folklore"—a boon for those who like to go off the beaten track.

For a taste of Sundström's distinctive style, check out this recent ad for Peas of Heaven. Co-directed with Vedran Rupic, the film is a quirky cocktail of panpipes and vegan food. Money may not grow on trees, but wieners do grow in fields.



Keen to work with Gustav Sundström? Then call Hughie Phillips on 020 7636 4100 or email hughie@mindseye.london.

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