In a further bid to bolster audience interaction, each ad includes a QR code which takes users to further information about these forgotten stories. The site includes an interactive map exploring the historic location related to each pioneering figure, immersing the viewer in the enduring impact of their legacy.
With those featured including political, scientific, and social pioneers, Dr Jak Beula, founder of the Nubian Jak Community Trust, explains why ensuring these figures are recognised is so essential: "Black history is British history. For generations, Black pioneers have been making positive, lasting change to the social fabric of this country, often in spite of systematic discrimination.
"Unfortunately, this discrimination persists to this day in the way we remember both these individuals and their remarkable achievements. That is why this campaign – to tell these stories, celebrate our rich, diverse past and to inspire future generations – is so important. There are so many more stories that need to be told."
|Fanny Eaton, the mysterious muse of pre-Raphaelite artists. |
Havas London's CCO Vicki Maguire wholeheartedly agrees: "How could anyone hear about the woman who became the first to serve in the Royal Navy – by disguising herself as a man for more than a decade – and not itch to know more? Or the woman who inspired Elton to sit down at the piano? Or the 'man who discovered Brixton'?
"It's not just wrong that these stories have been forgotten from a historic and cultural point of view, but a travesty from a storytelling one – because they’re just so damn interesting. They deserve to be heard, just as these remarkable people deserve to be remembered."
For a deeper look at how the project came together, check out the following film - much like the rest of the riveting campaign, it's more than worth a look.