David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

IT'S JUST SO FOR ALI ALVAREZ.
24 October 2019

Just So have appointed their first Head of Creative in the form of industry veteran Ali Alvarez.

Armed with bags of insight and and what she describes as a fully functioning "bullshit radar", her goal is to deliver more of the studio's blend of advertising and entertainment for both new and existing clients.

Just So co-founder Jonny Madderson is confident Alvarez can do just that: "As the momentum continues to grow in this space, we need a very special team with cross-disciplinary experience. Ali's top-level creative background and outstanding filmmaking chops make her incredibly well placed to help our partners develop world class work."



His enthusiasm is shared by fellow co-founder Jono Stevens, who says: "Overall there's a commitment here... to craft, storytelling, and putting things of value into the world. Ali has the same blood running through her veins and we are very excited to start working with her."

Alvarez's appointment follows her 2016 feature documentary, 'Muerte Es Vida: Death is Life', as well as stints at Fallon London, Brooklyn Brothers, and B-Reel Films. She now sees Just So as the ideal place to combine her two passions:

"In the years since leading a creative department, I've been fine-tuning my storytelling, my film craft, and my bullshit radar. Just So brings the worlds of advertising and filmmaking together with a team of people that inspire me to stay true. Pretty apt name if you ask me."

Think Ali Alvarez and Just So can help your next project? Then ring Simon Bell on 020 7613 3381 or email him via simon@justsolondon.com.

News

FRANCISCO SENDINO ARRIVES AT OBJECT & ANIMAL.

Object & Animal have completed the signing of German filmmaker Francisco Sendino for UK and US representation.


RÉMI LAUDAT JOINS ACADEMY

Academy have signed dancer-turned-director Remi Laudat to their roster for representation.


RIFF RAFF FILMS ENLIST PSYOP.

US animation studio Psyop have joined Riff Raff Films for representation in the UK and the Netherlands.


JOVAN TODOROVIC IS ANONYMOUS.

Anonymous Content have signed director Jovan Todorovic to their roster for representation.


76 LTD WELCOME SIMON HUNTER.

Filmmaker Simon Hunter will now direct commercials and branded content under the 76 Ltd banner.


MARTIN SCALI MEETS HENRY.

Paris-based production company Henry have completed the signing of director Martin Scali.


RUTH WARDELL JOINS OKAY STUDIO.

OKAY STUDIO have added colourist Ruth Wardell to their growing team.


KERI COLLINS IS PRESENCE AND CORRECT.

BAFTA-winning comedy director Keri Collins has joined Presence and expanded their already impressive roster.


MARLIES VAN DER WEL JOINS PARTIZAN STUDIO

Partizan Studio have signed award-winning Dutch filmmaker Marlies van der Wel to their roster for representation.


DARK ENERGY SWOOP FOR AXELLE COURLANDER.

Director and football fanatic Axelle Courlander has joined Dark Energy for commercial representation.


DIRECTOR ED MCCULLOCH SAYS HELLO LOVE.

Hello Love are eager to see what Utah’s Ed McCulloch can achieve on these shores after signing him for representation.


DAN DE WINTER IS AT WORK

Work have appointed New York-based editor Dan de Winter to their global roster.


AGENT ELSON TUNES INTO THIRD CHANNEL.

Story-driven content studio Third Channel have joined Agent Elson's stable for representation.


COFFEE & TV PROMOTE MARTIN ALLAN AND STEVE WAUGH.

Visual content studio Coffee & TV have confirmed Martin Allan and Steve Waugh as their new creative directors.


'THAT JAM' SIGN TO PARK VILLAGE

Park Village have signed 'That Jam' - a directorial partnership comprising Joe Beverley and Sam Hurlock.


OB MANAGEMENT WELCOME CORAL BROWN.

London-based director Coral Brown is the latest to join OB Management's roster of independent filmmakers.


CANISTER JOIN COMMON PEOPLE

Directing duo Canister have joined Common People Films for representation.


MARTIN KREJCI JOINS MERMAN.

Merman have completed the signing of Czech director Martin Krejci for commercial representation in the UK.


KFC GO FINGERLESS.

Covid-19 has changed almost everything about the way we live it seems… and that includes how we eat a bucket of fried chicken.


BETHAN SELLER TUNES INTO RADICALMEDIA.

RadicalMedia have completed the signing of commercials director Bethan Seller for global representation.


RUTH SEWELL JOINS DARK ENERGY

Dark Energy have added London-born director Ruth Sewell to their roster.


THE SWEETSHOP ENLIST KATE HALPIN.

The Sweetshop have signed filmmaker Kate Halpin for commercial representation in Australia.


JOHN O'HAGAN IS HUNGRY (MAN) FOR MORE.

Hungry Man alumnus John O'Hagan has rejoined the company for global representation.


HAVE YOUR VOICE HEARD BY CONTRIBUTING TO THIS SURVEY OF PRODUCERS.

Producers from across the UK advertising industry are being asked to contribute to a survey set up by Presence's Danny Fleet.


COMMON PEOPLE FILMS SIGN CATHERINE LOSING.

Director and photographer Catherine Losing has joined the ranks at Common People Films.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.