David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

ONLINE AND IN FORM.
1 July 2020

According to a recent UCL Institute of Education study, a fifth of pupils - around two million children in the UK - have done little or no homework during lockdown. The kids may not see the harm in it, but companies like BT do.

That’s why the telecoms giant have launched ‘Digital Dash’ - a free mobile game that combines athletics with digital skills training. Think Konami’s ‘Track & Field’ for the iPad generation.

The game lets both Android and iOS users create their own Lycra-clad athlete, with options including sunglasses, hijabs, and jet packs, among other things. No word on whether performance-enhancing drugs or Nike Vaporfly shoes will be available post-launch.


Where else can you put on your jet pack, style your mohawk, and learn digital skills for life?

 ”

As well as self-expression, the game’s main goal is to explain concepts like algorithms, computational thinking, and logical reasoning. This is done through brain teasers and simple but addictive reaction time tests with a sporting theme.

Agency Wunderman Thompson are behind the game, and chief creative officer Steve Aldridge is emphatic that ‘Digital Dash’ “puts education first without compromising on fun. Where else can you put on your jet pack, style your mohawk, and learn digital skills for life?”

Those who put in the screen time and top the leaderboard will be invited to compete in a live final on Thursday July 23rd, hosted by Kelly Holmes and Reggie Yates. But the brand’s long-term goal is to help pupils whose progress has disrupted by Covid-19 - the worst game changer imaginable.

News

RÉMI LAUDAT JOINS ACADEMY

Academy have signed dancer-turned-director Remi Laudat to their roster for representation.


RIFF RAFF FILMS ENLIST PSYOP.

US animation studio Psyop have joined Riff Raff Films for representation in the UK and the Netherlands.


JOVAN TODOROVIC IS ANONYMOUS.

Anonymous Content have signed director Jovan Todorovic to their roster for representation.


76 LTD WELCOME SIMON HUNTER.

Filmmaker Simon Hunter will now direct commercials and branded content under the 76 Ltd banner.


MARTIN SCALI MEETS HENRY.

Paris-based production company Henry have completed the signing of director Martin Scali.


RUTH WARDELL JOINS OKAY STUDIO.

OKAY STUDIO have added colourist Ruth Wardell to their growing team.


KERI COLLINS IS PRESENCE AND CORRECT.

BAFTA-winning comedy director Keri Collins has joined Presence and expanded their already impressive roster.


MARLIES VAN DER WEL JOINS PARTIZAN STUDIO

Partizan Studio have signed award-winning Dutch filmmaker Marlies van der Wel to their roster for representation.


DARK ENERGY SWOOP FOR AXELLE COURLANDER.

Director and football fanatic Axelle Courlander has joined Dark Energy for commercial representation.


DIRECTOR ED MCCULLOCH SAYS HELLO LOVE.

Hello Love are eager to see what Utah’s Ed McCulloch can achieve on these shores after signing him for representation.


DAN DE WINTER IS AT WORK

Work have appointed New York-based editor Dan de Winter to their global roster.


AGENT ELSON TUNES INTO THIRD CHANNEL.

Story-driven content studio Third Channel have joined Agent Elson's stable for representation.


COFFEE & TV PROMOTE MARTIN ALLAN AND STEVE WAUGH.

Visual content studio Coffee & TV have confirmed Martin Allan and Steve Waugh as their new creative directors.


'THAT JAM' SIGN TO PARK VILLAGE

Park Village have signed 'That Jam' - a directorial partnership comprising Joe Beverley and Sam Hurlock.


OB MANAGEMENT WELCOME CORAL BROWN.

London-based director Coral Brown is the latest to join OB Management's roster of independent filmmakers.


CANISTER JOIN COMMON PEOPLE

Directing duo Canister have joined Common People Films for representation.


MARTIN KREJCI JOINS MERMAN.

Merman have completed the signing of Czech director Martin Krejci for commercial representation in the UK.


KFC GO FINGERLESS.

Covid-19 has changed almost everything about the way we live it seems… and that includes how we eat a bucket of fried chicken.


BETHAN SELLER TUNES INTO RADICALMEDIA.

RadicalMedia have completed the signing of commercials director Bethan Seller for global representation.


RUTH SEWELL JOINS DARK ENERGY

Dark Energy have added London-born director Ruth Sewell to their roster.


THE SWEETSHOP ENLIST KATE HALPIN.

The Sweetshop have signed filmmaker Kate Halpin for commercial representation in Australia.


JOHN O'HAGAN IS HUNGRY (MAN) FOR MORE.

Hungry Man alumnus John O'Hagan has rejoined the company for global representation.


HAVE YOUR VOICE HEARD BY CONTRIBUTING TO THIS SURVEY OF PRODUCERS.

Producers from across the UK advertising industry are being asked to contribute to a survey set up by Presence's Danny Fleet.


COMMON PEOPLE FILMS SIGN CATHERINE LOSING.

Director and photographer Catherine Losing has joined the ranks at Common People Films.


THE SWEETSHOP NAB DERMOT MALONE

The Sweetshop have signed Irish director Dermot Malone to their international roster.


News

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.